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Tracking traffic sources for multi-visit e-commerce conversions
... how do I find the keywords used when a visitor returns to buy something
Jack_Hughes

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4014938 posted 2:27 pm on Oct 28, 2009 (gmt 0)

One of the big holes in our web analytics (Google Analytics BTW) is that we can't track multiple visit purchases properly. Fortunately most of our transactions are single visit but many are not. A lot of customers type in our company name on Google and buy. Great, problem is I don't know what they originally searched for and where. I would love to find out. Any ideas how I can do this?

 

JesperFJ

5+ Year Member



 
Msg#: 4014938 posted 8:37 pm on Nov 1, 2009 (gmt 0)

Hi

If you are good at javascript you can mainatin your own customized cookies with this information, and add the information when you execute the order-code.

Bedatos

5+ Year Member



 
Msg#: 4014938 posted 2:51 pm on Nov 2, 2009 (gmt 0)

You could check the http header which come to your site from google.

you could find section like below:
Refererhttp://www.google.com/search?hl=en&source=hp&q=webmaster&aq=f&oq=&aqi=g10

then you can analisys the url and find the keyword which was searched.in this example,"q=webmaster", so "webmaster" is the keyword

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