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Tracking Keyword Ranking Position with Google Analytics
travelin cat




msg:3912195
 11:37 pm on May 12, 2009 (gmt 0)

Google announced a change in the format of the referring URL as mentioned in this thread : [webmasterworld.com...]

Recently there have been a few blog posts summarizing the steps that allow you to set up a series of filters that when properly deployed will provide you with ranking results displayed next to the referring keyword string like this:

keyword+keyword (Rank: 1)
keyword+keyword +keyword (Rank: 1)
keyword+keyword +keyword (Rank: 4)

Here are the steps that I have sucessfully used on one of my sites:

1. Create a New Profile

Create a new profile within Google Analytics so that you do not interfere with the data that you may already have set up.

To do this, sign in to your Google Analytics account and click on"Add Website Profile" on the bottom of the page. Then choose "Add a Profile for an existing domain", choose the domain and give the profile a unique name.

2. Creating the Filters

NOTE : It is important to create these filters in the following order

2a. Include Organic Serps

Filter Type: Custom filter -> choose Include
Filter Field: Campaign Medium
Filter Pattern: organic
Case Sensitive: No

2b. Include Google Serps

Filter Type: Custom filter -> choose Include
Filter Field: Campaign Source
Filter Pattern: google
Case Sensitive: No

2c. Restrict to New Google Referral URL

Filter Type: Custom filter -> choose Include
Filter Field: Referral
Filter Pattern: google.com/(search¦url).*\bcd=\d*
Case Sensitive: No

2d. Construct Ranking String

Filter Type: Custom filter -> choose Advanced
Field A -> Extract A -> Choose Referral -> \bq=([^&]*)
Field A -> Extract B -> Choose Referral -> \bcd=(\d*)
Output To -> Constructor -> Choose User Defined -> $A1 (Rank: $B1)
Field A Required: Yes
Field B Required: Yes
Override Output Field: Yes
Case Sensitive: No

3. Viewing the results

Once you have created the new profile and filters, it may take a couple of hours to start seeing results. You will find the new keyword/ranking data in any of your reports when you change the dimension to User Defined Value.

[edited by: engine at 4:16 pm (utc) on May 13, 2009]

 

cgrantski




msg:3916395
 12:11 pm on May 19, 2009 (gmt 0)

>>> the rank varies quite a bit even for keywords where I've had stable ranking for years. <<<

That's probably because although it seems stable to you (checking from the same computer all the time) others see quite different search results, depending on their previous browsing and searching activity. On Google, anyway. Where I work, we like to show the client a trick where we can force a given site from the #10 to the #1 position within just a few seconds, by doing the right click-browse behavior immediately before the search where we want the target site to jump to the top position. So, if you think you are #1, but some people see you as #2 sometimes, it might be because they had been doing click behaviors that jumped one of your competitors into the #1 position, pushing you down to #2 for that particular search.

Another reason could be geography. If one of your competitors is more appropriate for a given searcher's geographic location, they might be shown as #1, above you.

A good custom report to look at the geography question is a a three-tier drilldown --- keyword, rank, geographic location. Then you could see which geography is working against you, for which keywords.

travelin cat




msg:3926547
 3:02 pm on Jun 4, 2009 (gmt 0)

I'm glad to see this is working out well for all of you.

I first saw this on Chris Abernethy's site about a month ago and thought it intriguing so I implemented it on one of my sites to see how well it worked. Since the results were useful, I wanted to share it here for others to try.

tolecasto




msg:3930996
 6:45 am on Jun 11, 2009 (gmt 0)

I just use this as per given steps in my Analytics data ... but i didn't find any kind of changes in my report? Show can you suggest me how do i use this like ...

2c. Restrict to New Google Referral URL

Filter Type: Custom filter -> choose Include
Filter Field: Referral
Filter Pattern: google.com/(search¦url).*\bcd=\d*
Case Sensitive: No

Here in Filter Pattern: google.com/(search¦url).*\bcd=\d* what the exact (search¦url).*\bcd=\d* refers for?

Will this showing really my organic data reports, but where? I am not using any PPC campaign for my domain?

Just Keep your head-up to my problem.

Thanks

cgrantski




msg:3965330
 2:01 pm on Aug 4, 2009 (gmt 0)

If anybody wants to do the same thing in WebTrends, I found insructions here: [webtrendsoutsider.com...]

I really prefer having the individual ranks shown, not an average as some people want. The variation, even on the same day, is astounding, and it proves that you cannot expect Google to be consistent. Location and previous search habits matter so much these days for Google.

Gemini23




msg:3988709
 10:52 am on Sep 13, 2009 (gmt 0)

Can anyone advise (can't see the wood for the trees here) Is it possible to view Google Analytics Traffic Source whether it is a gtld (.com) or a ctld (.co.uk)
As I see it they all are shown as being from the gtld. I would like to know what percentage use the .com
Sorry if it is as plain as the nose on my face but I cannot see how to do it...

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