I have, what I think, are some awful results from sending out a large campaign and just wanted to know what I can do to improve click-through rates or even just get people to open the email in the first place!
I use Dotmailer and the results from a campaign sent a month ago show that out of 10,599 emails sent 7,640 were delivered and there were only 1,261 unique opens.
Admittedly there were 2,138 soft bounces and 821 hard bounces, but 6,379 didn't even open the email! On top of all that 77 people unsubscribed.
This was for what I would have thought was a 'good' email campaign (it was about a BBC appeal we'd been awarded), but those results make me think I've failed miserably in getting people to visit the site.
What can I do to improve that or attract new subscribers that will be interested in our campaigns and open the email?
Thanks for any pointers