It looks like a querystring but I dunno what it means. The word 'gold' is in the name of the site. Could it just be a garbled url? I'm using GA (there are a lot of pageviews - like 2% listed for this url under 'content')
Pageviews is very old tracking issue. Better to see other variables as Pageviews is never good tracking variable. As you notice, there can be huge number of Pageviews but actually does not tell you all statistics.
If this erroneous traffic is skewing your stats and at 2% it looks like it's starting to, you should analyze and compare any other tracking programs you have installed as well as your server log files.