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to H2 or Not to H2 - that is the Question
Better SERPs with or without H2 tags
PghJoe

5+ Year Member



 
Msg#: 3799996 posted 3:19 pm on Dec 4, 2008 (gmt 0)

Hi All,

I was checking out the page structure in order to determine a competitors SEO tatics. I noticed that they use only one H1 tag - I expected this and do so myself. To my surprise, they use no H2 tags (or any subsequent H tags). They rank pretty well for their keywords.

I was wondering if this was a legit strategy - something akin to no follow attributes in anchor tags - in order to build relevancy primarily for the H1 tag. Has anyone seen anything on this or run any tests recently?

Any insight would be helpful.

Lex Luthor

 

jbinbpt

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3799996 posted 4:06 pm on Dec 4, 2008 (gmt 0)

Hi PghJoe,
Welcome to WebmasterWorld. Enjoy ;)

This may work on a very highly targeted page, but if the subject matter breaks out into sections, then the additional <H>tags are necessary, even for your own targeting.

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3799996 posted 4:59 pm on Dec 4, 2008 (gmt 0)

In my experience, i have seen pages even with multiple <h2> tags perform a little better...

of course i always lead with one <h1> tag, content, <h2> tag, content, <h2> tag, content, even a <h3> for sub content of an <h2> tag.

i tried to keep the content to no more than 4-5 sentences so that the sections look established, but still separated by a nice header tag.

i would give it a try.. i dont think it would hurt.

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