A blog called Got Analytics did a two-part on Google Analytics (versus) WebTrends; try searching.
Since one is free and the other isn't, cost-benefit is probably your biggest consideration. What does the client's site do and will they make more money if they pay for analytics? (Of course, Google Analytics's labor cost should be taken into account. Google Analytics is not efficient for many purposes and you pay for it in extra hours.)
[edited by: McElvoy at 11:52 pm (utc) on Sep. 5, 2008]
Well what i plan to do is a cost versus need analysis. What does it cost per month (WT) versus what reporting information is needed. If all the departments want to know is how many UV's or PV's they got in the past 90 days, then its a no brainer... go with GA.
Now if they want to know something in depth like how many people registered on our site that entered a zip code of #*$!XX in the zip code field on the new registration page over the past 90 days that used FireFox as their browser... then i might need WT.
I think with the usage, demand and feedback that GA team gets, they will consistently add more features and "perks" to the application. All of their webmaster tools and such have gotten better year after year.
Msg#: 3739356 posted 10:16 am on Sep 9, 2008 (gmt 0)
Good plan. Not so sure about the assumption. Google has acquired many things and let them languish. They may be thinking this is good enough. What, really, is their incentive for improving it? Its contribution to their AdWords business (their only way of making money right now) may be maxed out.