Msg#: 3727427 posted 3:44 pm on Aug 21, 2008 (gmt 0)
I was told recently that Google analytics is only 65% accurate.
That number seems a bit low, what is the source of that information?
65% accuracy? Yikes! I tend to have a little more faith than that. :)
We1tzLux, Welcome to WebmasterWorld! You've been lurking... ;)
Msg#: 3727427 posted 8:52 pm on Aug 21, 2008 (gmt 0)
One of my business partners and I noticed a couple of years ago that we were seeing around 85-95% differences in the visitor stats when viewing the same account on screen from two locations at the same time in GA.
Since then I've only ever used it as an approximate guide and with important accounts often run a couple of stats packages at the same time, especially during critical advertising campaigns.
Msg#: 3727427 posted 11:21 pm on Aug 24, 2008 (gmt 0)
I use Urchin (to analyze log files) along with Google Analytics. Usually, they pretty much agree with eachother, but they can both be off on some days, depending on who or what is hitting my sites. I find GA to be pretty accurate though, about as accurate as they get.
Funny that you mention that you may have heard that from someone at Clicktracks. I bought their hugely overpriced Optimizer, but stopped using it after a while because I had doubts about its accuracy. That, and the interface was just horror to work with.