I was reading about some people who were concerned about their bounce rate getting higher. They were talking about all the good SEO things they had done but their bounce rate was going up.
This got me thinking about my bounce rates. I have some information sites. I have some E-Commerce sites.
Wouldn't it be true that if an information site was properly designed and structured and was very SE friendly wouldn't a high bounce indicate success? Someone is looking for something, searched, found your page in the SERP and left because they got the information they were looking for.
Now I would hate to see high bounce rates on my E-Commerce sites, but if those E-Commerce sites have physical brick and mortar stores also and your top page visited is the contact page then wouldn't a high bounce rate from that page again indicate they found what they are looking for?
All of a sudden I am unsure of how to look at this number.
I am curious to know how most of you interpret your bounce rates.
Regarding knowing how long somebody was on a page if it's the only page in the visit ...
There's a pulsing script on a site called the WebTrends Outsider that can be put into a landing page. With a little more work it could be put into any page and only activate if the page is the first page in someone's visit. Search on WebTrends Outsider then go to the "Time on Site" section. We tried the script and it works as advertised.