Great site and after lurking a while and some business growth I decided it was time to contribute.
I run an E-Commerce site and currently use Google Analytics and Stat Counter for my site. I now have a months worth of data on my site (from a new launch to my own domain, moved from Amazon) and I was wondering if anyone here had some suggestions on a good Web Analytics book to read to help me make the most of the data I have.
I've ready Perry Marhsalls Ultimate Guide to Google AdWords which was helpful and Web Design for ROI which was good as well. While I'm still implementing those book instructions on my site I'd like to pick up one on web analytics as well.
Googling led me to several books and I really only have the budget for one so I was curious if anyone had any insights / suggestions.
Also, my traffic right now is VERY small (around 100 visitors a day) so I don't have loads and loads of data so I'm not sure if that would alter your recommendations.
Basically right now I have one Ad Group running with AdWords and it is getting a good CTR (17.85% for the month) but I only have a .77% conversion so I'm trying to deduce where the problem is and my thought was a good analytics book will help me narrow it down.