I plan to run some PPC campaigns for clients and I need to show them how effective their PPC campaigns are in terms of how many leads it has brought them. Counting the number of leads is easy to track when the person fills in a form on the site but what happens if the client just calls the company once they've seen the phone number?
I thought I might hide the phone number and put a message something like 'Click her for our contact number' once they click I could track it and show this in the reports to the client at least it's better than nothing? What do you think?
Rj87uk's solution is a good one because you can match the keyword that delivered the conversion this way.
There's also nice solution out there which can provide you with offline phone call tracking and it can bring the conversion reports back into your analytics pacakge. Just google for 'offline phone call tracking'