I work for a small Interactive Voice Response company and we have been using Google Analytics for about 6 months and I think it is an amazing tool. However, being a voice company we only get about 10-15 percent of our leads from our web form(s). We have been talking about building an internal application the ties into google analytics that would essentially add goal conversion when someone dials our number, but my boss keeps asking me if there is another tool out there that does this, but I have been unable to find one. So here are my two questions:
1. We could potentially build a tool that does this tracking and ties in to google analytics, but to make this feasible we want to try and re-sell it to other customers, does anyone think there is interest for a tool to do inbound call tracking?
2. Does anyone know of a tool that tracks inbound calls and/or ties into google analytics?
Msg#: 3448866 posted 12:58 am on Sep 13, 2007 (gmt 0)
We would definitely be interested. I imagine there are many companies out there that would implement this. Webside Story was supposed to offer this which would tie into their HBX Analytics but I don't think it ever happened. Rimm Kauffman on his blog mentions a couple of companies that have implemented tracking similar to what you are describing. Although I think it was built in-house and they do not describe how detailed the tracking is or how it ties into their analytics.
If you find anything or end up building, let us know how it goes.
i would also be interested. I do a lot of local search marketing and at least 60-70% of the conversions turn into phone calls. Although we use tracking numbers we cant efficiently tie the call back to the keyword.
We just launched a call tracking service. It's a web application that allows you procure tracking numbers easily. I don't want to sound too much like a commercial, so perhaps PM me and I can provide the details. I'm a long standing member here, but don't post enough to know if it's cool for me to show the URL.
Msg#: 3448866 posted 8:12 pm on Oct 2, 2007 (gmt 0)
Update: I've talked with Omniture and they are supposed to support this.
Msg#: 3448866 posted 3:22 pm on Nov 14, 2007 (gmt 0)
I've been getting a lot of PM feedback on this thread, so I feel ok posting the service. 'Mongoose Metrics' offers phone call tracking. The service is tailored for those who wish to track or sell phone call leads.
Right now we have an xml feed to deliver the call detail reports and a full blown API is currently under development.
Msg#: 3448866 posted 3:58 pm on Nov 14, 2007 (gmt 0)
Your service doesnt really offer a solution. There are tons of call racking offerings out there but none that tie in with Google analytics. (or any other web analytics platform for that matter). It doesnt seem like your service accomplishes this task either.