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Click tracking mystery--please help!
Why the search button in my form gets clicked less than the other elements
ahodge




msg:3367719
 6:05 pm on Jun 14, 2007 (gmt 0)

Recently I started tracking clicks on a page in my site that has a form on it where visitors select from date, month, number of days, number of occupants, etc, to locate a holiday stay location. When I look at the numbers of clicks in the different areas of the form, I can't figure out why the "Search" button is almost the least clicked part of the form.

This is what I'd expect: Select some options, click Search. Not what you wanted... go back, change some options, click Search. and so on.

I can't figure out why the most-clicked element is nearly twice the number of clicks as the Search button...

I'm assuming this is something really stupid that I'm just not thinking of, but it's really got me wondering why the Search button doesn't get clicked more.

Any ideas?

Thanks.

 

roitracker




msg:3367821
 7:31 pm on Jun 14, 2007 (gmt 0)

Select some options, hit Enter.

ahodge




msg:3367828
 7:35 pm on Jun 14, 2007 (gmt 0)

aha! That must be it!

Thanks.

... i KNEW it was something stupid... ;-)

ahodge




msg:3371272
 5:23 pm on Jun 18, 2007 (gmt 0)

OOPS! I was a little quick to take that answer as correct...

Enter doesn't function in that form to act as the Search button... you can tab to it, and hit the space bar? Could that be it? I'm thinking not, since the average internet user isn't really up on how to do that normally.

Any other ideas?

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