homepage Welcome to WebmasterWorld Guest from 54.205.144.54
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
Forum Library, Charter, Moderators: Receptional & mademetop

Website Analytics - Tracking and Logging Forum

    
Experian Acquires Hitwise
240 million bucks
Receptional




msg:3315627
 11:46 am on Apr 19, 2007 (gmt 0)

[experiangroup.com...]

Experian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively. The purchase price is approximately $240m and will be funded from Experianís existing cash resources.

 

pageoneresults




msg:3315628
 12:01 pm on Apr 19, 2007 (gmt 0)

I'd say that "really expands" their portfolio of services. ;)

The purchase price is approximately $240m and will be funded from Experianís existing cash resources.

Based on other recent acquisitions in the news, that $240m seems a bit underpriced?

ish




msg:3315640
 12:21 pm on Apr 19, 2007 (gmt 0)

Possibly underpriced, but as far as I know Hitwise's only income stream is from the clients they sign up on an annual basis, so the scope for future growth is probably a lot less than something like YouTube.

mipapage




msg:3315874
 4:01 pm on Apr 19, 2007 (gmt 0)

$240m seems a bit underpriced?

It does, no? I wonder what their yearly net take is... We've used them with a few clients and their service is expensive, but the data sure is nice to have :-)

cfx211




msg:3316167
 8:27 pm on Apr 19, 2007 (gmt 0)

How nice to have is it? I demoed Hitwise numerous times, felt like what they showed me was valuable, but not at an annual pricing structure and not at the cost they wanted. For me, a combo of Alexa, Wordtracker, and plain old sluething seem to give me almost everything I want that Hitwise has minus the 5 figure price point.

bakedjake




msg:3316201
 9:03 pm on Apr 19, 2007 (gmt 0)

For me, a combo of Alexa, Wordtracker, and plain old sluething seem to give me almost everything I want that Hitwise has minus the 5 figure price point.

I tell all of my competitors the exact same thing.

GrendelKhan TSU




msg:3316462
 3:52 am on Apr 20, 2007 (gmt 0)

experian doesn't buy companies like that for the obvious reasons. you might be surprised. they are very good at integrating and monetizing their core competencies into its online services acquistions. all background or subtle stuff. seems like a good purchase imo from what I've seen and know of experian.

GrendelKhan TSU




msg:3316463
 3:53 am on Apr 20, 2007 (gmt 0)

experian doesn't buy companies like that for the obvious reasons. you might be surprised. they are very good at integrating and monetizing their core competencies into its online services acquistions. all background or subtle stuff. seems like a good purchase imo from what I've seen and know of experian.

jcmoon




msg:3317240
 9:24 pm on Apr 20, 2007 (gmt 0)

I tell all of my competitors the exact same thing.

Wait, you ... huh? Oooohhh.
"Filthy, evil hobbit. We told you he was tricksy!" - Gollum

alphasource




msg:3319152
 6:38 pm on Apr 23, 2007 (gmt 0)

curious why $250MM is a bit underpriced? at $40MM annual revenues, is 6x *that* bad, or are we benchmarking deals to doubleclick?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Website Analytics - Tracking and Logging
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved