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Website Analytics - Tracking and Logging Forum

Omniture SiteCatalyst and ComScore Media Matrix
How can I learn these two?

 5:55 pm on Feb 10, 2007 (gmt 0)

Hi All,

I would like to learn Omniture SiteCatalyst and ComScore Media Matrix, I have seen Omniture university but, how far can i benefit from these two?
Right now non of my clients use this tracking code. Can any one explain me more about this please

Thanks for your reply in advance



 5:58 pm on Feb 10, 2007 (gmt 0)

I'm not sure what your question is. What is it that you need to be explained?


 6:05 pm on Feb 10, 2007 (gmt 0)


basically what i want is to learn the two softwares.
my question is that is it worth to pay somuch to omniture university and take the courses from them? or is there any other way that I can learn these two softwares. Also how can i learn media matrix


 6:10 pm on Feb 10, 2007 (gmt 0)

Both offer extensive documentation on their product lines. Omniture is a Gorilla when it comes to metrics. ;)

If you are going to be using either one, I'd definitely consider their in-house training. Or, do a search for various blogs and/or fora that discuss those two products in depth. You may be able to locate a few individual consultants who can show you the ropes. I do believe you have customer service support available to you with most, if not all of their packages.


 2:22 pm on Feb 13, 2007 (gmt 0)

Both of them have fairly good documentation that you should be reading if you are asking this question. The best and cheapest way to learn them is to read the documentation and start using the tools. Then you can decide if you want to both to learn more by spending big money on a course.


 7:17 pm on Feb 14, 2007 (gmt 0)

The quick answer to the question: Omniture is a tool you install on your site to precisely measure your traffic - Comscore is a service that gives you a bunch of audience stats based on user panels.

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