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Yandex and Google form advertising partnership phranque msg:4649322 1:59 pm on Feb 26, 2014 (gmt 0) Yandex, Google form advertising partnership for real-time bidding | Reuters
Russia's largest search engine Yandex said it has entered into a partnership with Google Inc that will allow their clients to tap into each others' advertising inventory. ... Yandex, which is ahead of Google in Russia with a market share of over 60 percent, said technical integration is expected to take several months. The agreement only relates to display advertising, and does not cover text-based contextual advertising, Yandex said in a statement. http://www.reuters.com/article/2014/02/26/yandex-google-idINL3N0LV21D20140226 [ reuters.com]
phranque msg:4649324 2:03 pm on Feb 26, 2014 (gmt 0)
from the company press release... http://company.yandex.com/press_center/press_releases/2014/2014-02-26.xml [ company.yandex.com]:
Through this partnership, DoubleClick Bid Manager, Google's Demand-Side Platform will be connected to Yandex’s Real Time Bidding system, while Yandex’s Demand-Side Platform, AWAPS will join Google’s RTB marketplace, DoubleClick AdExchange.