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Yandex and Google form advertising partnership

 1:59 pm on Feb 26, 2014 (gmt 0)

Yandex, Google form advertising partnership for real-time bidding | Reuters
Russia's largest search engine Yandex said it has entered into a partnership with Google Inc that will allow their clients to tap into each others' advertising inventory.


Yandex, which is ahead of Google in Russia with a market share of over 60 percent, said technical integration is expected to take several months.

The agreement only relates to display advertising, and does not cover text-based contextual advertising, Yandex said in a statement.

http://www.reuters.com/article/2014/02/26/yandex-google-idINL3N0LV21D20140226 [reuters.com]



 2:03 pm on Feb 26, 2014 (gmt 0)

from the company press release...
http://company.yandex.com/press_center/press_releases/2014/2014-02-26.xml [company.yandex.com]:
Through this partnership, DoubleClick Bid Manager, Google's Demand-Side Platform will be connected to Yandex’s Real Time Bidding system, while Yandex’s Demand-Side Platform, AWAPS will join Google’s RTB marketplace, DoubleClick AdExchange.

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