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Blekko's new social content curation site ROCKZi

 3:39 pm on Jul 12, 2012 (gmt 0)


The Redwood Shores, Calif.-based company today unveiled an entirely new content curation site, ROCKzi, which lets people consume and socialize around the news they care about in a visually-appealing environment.

Its Pinterest meets Flipboard, said blekko co-founder and VP of marketing Mike Markson. Its real-time content that we present for a variety of topics, that we put into this fun format for users to interact with, by voting, commenting, submitting and sharing.


Blekko, not content with revolutionizing the search market, is now getting ready to revolutionize the Pinterest(!?) market. The company behind the spam adverse search engine has launched ROCKzi that it characterizes as a cross between Pinterest and Flipboard.

The "like x but with y" formula is tried and tested, so perhaps Blekko is onto something here. Then again, nobody is really in need of yet another "social" news platform. Under the hood though, it may have more in common with Reddit than with either Pinterest and Flipboard.


Skrenta attributes the 400 percent increase in traffic this year to a number of factors. One change that factored into the increase in traffic, according to Skrenta, was the discontinuation of Yahoos Site Explorer product, resulting in search engine optimization (SEO) professionals flocking to the Blekko search engine to register for free SEO data, including a back-link tool, the ability to see inbound links, anchor text, duplicate text, where links originate geographically, and basically anything else that is obtained when the search engine crawls a website. Secondly, an index update at the end of 2011 made search engine results return a lot faster and improved Blekko on long tail queries leading to greater user satisfaction, Skrenta shared. Additionally, last year Blekko updated their privacy policy so user data is deleted within 48 hours of a search and immediately on request, said Skrenta, who also shared that he thinks as privacy has become more of a concern to users, Blekko has matched that desire with the intent to have the best privacy policy of any search engine. Skrenta said that Blekkos high participation at industry events, both the obvious and not-so-obvious, has served as sort of a marketing R&D project, revealing information such as the fact that librarians are a very important target market for the Blekko search engine.



 4:49 pm on Jul 12, 2012 (gmt 0)

I'll keep ROCKzi open a while and see what it does.

I'm not overkeen on using my FB sign-up.


 1:28 am on Jul 13, 2012 (gmt 0)

There's a long thread here that reveals the "character" of the people behind Blekko, you'd be wise to read it, and consider if you want to use anything from suchlike at all.



 9:05 am on Jul 13, 2012 (gmt 0)

>I can't check it out, I closed Facebook when they went public.

You don't need FB to check it out. You need FB to post to it.


 6:24 pm on Jul 13, 2012 (gmt 0)

So finally like Google, Blekko has also entered into the world of Social Network..anyway..I welcome Blekko and best of luck..


 9:21 am on Jul 14, 2012 (gmt 0)

There's a long thread here that reveals the "character" of the people behind Blekko, you'd be wise to read it, and consider if you want to use anything from suchlike at all.


Thanks Angonasec. I'll opt-out of anything blekko until they support the rights of webmasters by honoring the noarchive tag.

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