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Question about some of the Blekko stats

5+ Year Member

Msg#: 4252480 posted 5:59 pm on Jan 12, 2011 (gmt 0)

I uas using Blekko's seo tab to compare my website with my competitor's - and the results for the competitor's links were listed under "good links", "excluded links" and "zapsite links".

I'm assuming excluded links are no follow. But what are "zapsite links"? I trying querying Blekko for an answer and got none, and Google and Bing didn't know either. Anyone?


Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4252480 posted 6:20 am on Jan 24, 2011 (gmt 0)

But what are "zapsite links"?

I've looked pretty extensively online, and apparently no one outside of Blekko knows, and Blekko isn't telling.


10+ Year Member

Msg#: 4252480 posted 5:19 am on Jan 25, 2011 (gmt 0)

+1 to what Robert said.

The only search hits I found were in French asking what "zapsite links" meant.


5+ Year Member

Msg#: 4252480 posted 4:06 am on Mar 5, 2011 (gmt 0)

OK - I haven't found out any more about "zapsite links", but found an interesting article about "excluded links".

They are not as I thought, no follow links. They include do-follow links in your sidebar and comments. See the following post:


It seems Blekko is taking a very purist approach to what they think should count.

P.S. Someone from Blekko responded in the comments to that article and said:

Hi. Interesting analysis, but I think you’ve over-interpreted the meaning of our use of “excluded”. Excluded is chosen based on the html source, and it’s the first thing done after crawling; nofollow and link quality and 302 redirects are assessed elsewhere and don’t enter into the label “excluded”.

We’re being more transparent than the usual search engine, but the information we reveal is what we happen to generate internally, and not all of that is easy to explain. This html analysis system one of the oldest parts of our crawler. It is intended to get rid of the “clamp” around actual web content, without having to know anything about the links themselves. When you look at the “sections” for a page, you’re seeing the raw output from this tool.

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