homepage Welcome to WebmasterWorld Guest from 23.23.12.202
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Search Engines / Alternative Search Engines
Forum Library, Charter, Moderators: bakedjake

Alternative Search Engines Forum

    
Wisenut Deactivated
LookSmart Kills Wisenut
GameMasterM

10+ Year Member



 
Msg#: 3465237 posted 4:21 pm on Sep 30, 2007 (gmt 0)

They also redesigned the LookSmart homepage.

In addition they removed the 180 vertical search sites and folded them into Findarticles.

CEO Hills quit in august and the new CEO (interim) is the Board President Ted West.

Any doubts LookSmart is being shopped? For more proof check the sEC filings and figure out why they gave shares to a Sand Hill Road VC law firm earlier this summer.

Guess from here (pure speculation)is General Atlantic (owners of Net sol) will be the suitor.

 

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3465237 posted 5:11 pm on Sep 30, 2007 (gmt 0)

Wow, it's really gone.

[wisenut.com...]

And findarticles.com runs Adsense.

Maxnpaddy



 
Msg#: 3465237 posted 6:11 pm on Oct 2, 2007 (gmt 0)

Another one bites the dust.. Thought it was quite cool, obviously not making much.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3465237 posted 6:40 pm on Oct 2, 2007 (gmt 0)

What a difference good management makes. ASK benefited from a clear vision focused on a longterm strategy; Looksmart floundered by focusing on the short term.

Long reviled by SEM professionals for a perception of poor value, they never seemed to cultivate a dialogue with the SEM constituents (us) that paid their bills, and ended up perpetuating their negative image as the complaints piled up over the years.

They overlooked potential ranking and traffic monsters like ZEAL and failed to optimize and profit from it, taking the short term choice and shutting it down (destroying a healthy volunteer community in the process).

Looksmart seems to move from one bad decision to another. If ASK is the model of competent and successful corporate leadership, Looksmart appears to be it's complete opposite.

jimbeetle

WebmasterWorld Senior Member jimbeetle us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3465237 posted 6:51 pm on Oct 2, 2007 (gmt 0)

Any doubts LookSmart is being shopped?

But does it have anything viable anybody would actually want? It's lurched around so much the past few years it's hard to believe it was once the company it was.

JS_Harris

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3465237 posted 5:25 pm on Oct 3, 2007 (gmt 0)

It was a good site/service but far too top heavy imho.

Sometimes a site/service doesn't need a SEO team, management team, advertising team, sales team, financial advisers, technical team, design team or even a listing on wall street to be successfull, I think LookSmart became one of those over time. A few others are in the same position, united online comes to mind.

John Doe from nowheresville can come up with a competitive website that has none of those these days making him impossible to beat from a cost perspective.

Rugles

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 6:00 pm on Oct 3, 2007 (gmt 0)

I remember when they were supposed to be the next Google.

randle

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 6:14 pm on Oct 3, 2007 (gmt 0)

Well they made it 8 years; not as good as some but better than a lot;

Created on..............: 1999-Aug-05.
Expires on..............: 2008-Aug-04.

You would think they could have done a better job of transitioning visitors to Looksmart, just looks kind of sad they way they did it, basically an abandoned web site. Iíve been to funerals that were more upbeat; find something to toast to.

maximillianos

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 7:30 pm on Oct 3, 2007 (gmt 0)

Gee I feel out of the loop... I have never heard of WiseNut before this...?

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3465237 posted 7:33 pm on Oct 3, 2007 (gmt 0)

Anyone ever use Wisenut? I only looked periodicaly to check listings, never really saw then as a first teir SE.

I guess it all comes down to good old marketing. The more companies you run, the more you have to market. Consolodation seams to be the key here.

Mack.

iThink

10+ Year Member



 
Msg#: 3465237 posted 8:06 pm on Oct 3, 2007 (gmt 0)

Looksmart looks like an opportunity for Ebay to add to their impressive list of dud acquisitions like skype :}

Looksmart is fighting a loosing battle since last 4 years and they should have been smart enough to know that. I believe that they sell their domain before that too becomes worthless.

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3465237 posted 8:14 pm on Oct 3, 2007 (gmt 0)

Seems like a cold way to close up shop.

Compworld

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 12:14 am on Oct 4, 2007 (gmt 0)

The market cap of the company is only 61 million. Maybe Yahoo will buy them. They like purchasing overpriced companies.

Habtom

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 6:45 am on Oct 4, 2007 (gmt 0)

What is up with thier search results though, it keeps on giving empty results.

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3465237 posted 8:43 am on Oct 4, 2007 (gmt 0)

They were really early to the game, they had ample opportunities to be a real player. They never had a clue, they screwed their customers multiple times, went for the quick buck, wasted some great assets, some great relationships, had some decent technology at various times.

Feel sorry for the folks that worked there and all the times I had to say no, we're not interested in junk traffic to the reps. You burned us multiple times and we son't be putting our reputation ont he line by using LookSmart again. Isn't the Ask.com ad platform operated by LookSmart? Maybe IAC will buy them and do something with what is left?

jecasc

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3465237 posted 11:29 am on Oct 4, 2007 (gmt 0)

Never heard of wisenut before - probably like many other people. Could be the reason they had to close down...

justgowithit

10+ Year Member



 
Msg#: 3465237 posted 2:01 pm on Oct 4, 2007 (gmt 0)

I used to use Wisenut every now and then and about a month ago I started getting server load errors.

I think they gave up on it a while ago and started pulling resources.

ecmedia

5+ Year Member



 
Msg#: 3465237 posted 3:13 pm on Oct 4, 2007 (gmt 0)

I can't wait to see the day the other bad search engines like Yahoo, Live, Ask, etc. close shop. Until these bad ones disappear we will never have a good alternative to Google, which we badly need - no one likes monopolies.

kaz

10+ Year Member



 
Msg#: 3465237 posted 8:35 pm on Oct 6, 2007 (gmt 0)

Flashback to the wisenut white paper circa 2001

[web.archive.org...]

rip

texas4qld

5+ Year Member



 
Msg#: 3465237 posted 7:08 am on Oct 8, 2007 (gmt 0)

Wisenut is just being relabled imho.
It was previously used as backfill for furl.net and also for white labeling web results for other websites that didn't want to pay Google or Yahoo for traffic.

But as you can see Looksmarts verticles are not dead, they are still idoling in the backround and feeding results to a group of websites currently being built (see below these a just 3 of looksmarts verticals)

www.looksmartcities.com/
www.looksmartauto.com/
www.looksmarthealth.com/

Now ask yourself this,............why are these verticals still running if they have been shut down along with wisenut.com?

The answer IMHO is that they are building another vertical based search engine with the assistant of a larger player.

<snip>

These sites are currently under construction and as yet have no web results (my guess is wisenut.com will supply the feed) also note at the very bottom the words "Looksolutions" but the site is owned by "vortal interatcive" whom is owned by "network solutions"

<snip>

You can see they all have a feed from Looksmarts verticals, but currently results are being blocked. I suggest that Wisenut.com will supply web results for these vertical engines.
Take a look at the advertisers on the how 2 search websites, they are big.
So is wisenut dead, or just being used in a new role, I guess we'll see soon enough ;-)

[edited by: engine at 8:45 am (utc) on Oct. 8, 2007]
[edit reason] No urls, thanks. See TOS [webmasterworld.com] [/edit]

GameMasterM

10+ Year Member



 
Msg#: 3465237 posted 11:20 pm on Oct 30, 2007 (gmt 0)

Tex4, I see what you are saying. Interesting. Today I read where MySpace is set to occupy up to one full floor of the LookSmart building at 625 Second St.
Since the building is full as reported by LookSmart, where are the new residents going to find desk space.

I suggest Gen Atlantic Partners will facilitate a move of the LookSmart people to wherever the Network Solutions headquarters are.
It's terribly obvious the end of the company as it is currently know is at hand.
Only an educated guess of course.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / Alternative Search Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved