AOL said Monday it would move its headquarters to New York and integrate its advertising businesses into a single unit as part of its transformation from Internet access provider into an ad-driven business. AOL, which is looking to advertising to offset plummeting subscription revenues, also announced plans for a new entity called Platform A, combining technologies and services offered by various units AOL acquired in recent years, including the behavioral-targeting company Tacoda Inc. and mobile-advertising company Third Screen Media.
AOL said Platform A will allow potential advertisers to buy space across all AOL sites and third-party sites that are part of the AOL network. The goal is to give advertisers access to as many potential viewers through a single sales point.
