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AOL Creates "Platform A" and Moves HQ to New York
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#:3452929
 4:32 pm on Sep. 17, 2007 (utc 0)

AOL said Monday it would move its headquarters to New York and integrate its advertising businesses into a single unit as part of its transformation from Internet access provider into an ad-driven business.

AOL, which is looking to advertising to offset plummeting subscription revenues, also announced plans for a new entity called Platform A, combining technologies and services offered by various units AOL acquired in recent years, including the behavioral-targeting company Tacoda Inc. and mobile-advertising company Third Screen Media.

AOL said Platform A will allow potential advertisers to buy space across all AOL sites and third-party sites that are part of the AOL network. The goal is to give advertisers access to as many potential viewers through a single sales point.

[url=http://ap.google.com/article/ALeqM5gcEQ30Jxg782UZQfKnBMi-fVMbsQ]AOL Creates "Platform A" and Moves HQ to New York[/url]

 

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