homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Search Engines / Alternative Search Engines
Forum Library, Charter, Moderators: bakedjake

Alternative Search Engines Forum

AOL Buys Behavioural Targeting Ad Firm Tacoda

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

Msg#: 3403270 posted 4:36 pm on Jul 24, 2007 (gmt 0)

AOL LLC has agreed to acquire online advertising company Tacoda for an undisclosed price.

Dulles-based AOL, owned by New York-based media giant Time Warner Inc. (NYSE: TWX), will make use of Tacoda's technology that discerns what sites people click on and sells the results to advertisers.

New York-based Tacoda, which employs 100 people, will be run as a wholly owned subsidiary of AOL.

AOL buys Tacoda To Target Advertisers [washington.bizjournals.com]



WebmasterWorld Senior Member 10+ Year Member

Msg#: 3403270 posted 10:38 pm on Jul 24, 2007 (gmt 0)

Very interesting. More interesting than one might realize at first glance.

AOL wanted to be the Internet. Now, they want to be the marketing web, a player like Google. This is one way to do it. Tacoda has very, very impressive technology, but they have never been able to get traction because they thought (reasonably) that publishers would market the data for them. They were big into newspapers.

Tacoda eventually tried to build a network, but getting the publishers to cooperate and becoming large enough to attract attention proved difficult.

With this move, however, those two problems might become more easy to manage. And, the timing is good, too. Tacoda was ahead of its time. Now, Google has proven that marketing on the web, targeted, makes sense.

Good luck to Tacoda. Time, Inc. is not easy to work with. Most everyone there believes they are a genius. It's hard to tell them anything.

Oh, but wait, I forgot: They are used to that. They worked with newspaper publishers for years.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Alternative Search Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved