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Groupon Launches Partner Network
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msg:4603350
 5:56 pm on Aug 19, 2013 (gmt 0)

Groupon’s latest step forward in its ambition to become the default network for local commerce is taking the company into ad tech waters. Today, it is launching the Groupon Partner Network, a new platform to manage all of the company’s affiliate marketing related to the deals and other products it sells. Unlike some of the company’s other new initiatives like mobile payments, the GPN is getting the global treatment from the word go, rolling out across some 10,000 content publishers in 34 countries to help publicise Groupon deals, goods, and other services.Groupon Launches Partner Network [techcrunch.com]
“I think that anything that we look at what we do with Groupon we have our eyes on what can be done to scale internationally,” Sean Smyth, VP of global partner marketing and business development at Groupon, tells me optimistically. “Now we’ve built a platform for our publishers to use globally, which will mean a faster ability to share best practices globally, instead of having every country grouped differently.”

 

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