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Affiliates Forum

In-house vs Network Affiliate Program?

5+ Year Member

Msg#: 4527929 posted 9:31 pm on Dec 13, 2012 (gmt 0)


My website isn't modeled after an ecommerce type shopping cart site where customers submit orders this is one of my main reasons of developing an "in-house" affiliate program this way I can set up commissions the way I need them to work.

I've been researching online "in-house vs network" affiliate programs, and I see that there are both pros/cons in using both.

A couple concersn I have of doing an "in-house" affiliate program are:

- Not having access to all the affiliates already on "network" affiliate programs which makes it easier to promote.
- I contacted some OPMs, and some of them say they only work with merchants listed on "network" affiliate programs and not "in-house" affiliate programs.

One option I was thinking of doing is signing up for a "network" affiliate program and run a $1 'per lead' commission for each new customer registration because I can still add the "network"'s code to my website on my customer confirmation page. And at the same time continue to use my "in-house" affiliate program to give affiliates other methods to earn more commissions through my affiliate program through different methods.

Is this possible to do; run an "in-house" and "network" affiliate program?

Thank you!



WebmasterWorld Senior Member 10+ Year Member

Msg#: 4527929 posted 12:43 am on Dec 15, 2012 (gmt 0)

Yes, and if you want to run an in-house program its the way I would recommend you do it.
I avoid in-house programs because I may only get a small income and its not worth setting it up when I don't know if the program will convert. However, if you let me 'try it out' via one of the networks, I am more likely to do it. Then if it turns out to be a big converter, I will happily look at the overheads of using your inhouse program...

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