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Are affiliate link even worth it anymore?
backdraft7




msg:4488462
 4:39 pm on Aug 26, 2012 (gmt 0)

Since 2012, I've watched all my affiliate sales dry up. If I didn't know better, I'd say they collectively expired all my links. Now I'm bleeding traffic and getting zip in return. Is anyone else observing this trend?
When contacting many of the major affiliate managers, they seem indifferent and dodgy on any questions.

The problem appears across the board and even Adsense is down on traffic levels that used to produce twice the revenue. Could this be a symptom of Google's "quality" updates? These updates are intended to improve user experience, but in reality seem to deliver less targeted traffic, which infers that users are not finding what they need. Go figure.

Today I start removing ALL my affiliate links and reconsidering their placement.

 

Rosalind




msg:4488464
 4:53 pm on Aug 26, 2012 (gmt 0)

Are these links affected by adblocking?

backdraft7




msg:4488466
 5:13 pm on Aug 26, 2012 (gmt 0)

Not sure if ad blocking can block just a static affiliate link or banner, but if so, perhaps that's a big part of the problem. Did ad blocking just take off in 2012 or what? Not using pop ups either, just an occasional banner or link in an article.

The links appear to be tracking clicks, but zip on the sales. It would lead me to believe either the program was intentionally hobbled or traffic quality is much worse in 2012. Our core sales have also suffered some, but not like the affiliate stuff, so that sounds like poorly targeted traffic post Panda and Penguin.

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