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Affiliate Marketing and The Content Network

5:50 pm on May 11, 2011 (gmt 0)

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I've read several articles/ads recently that seem to imply that what the authors were doing is generating traffic for affiliate programs via Google's Content Network (OK, I get this).

It also sounded like (or I assumed?) that they had no website, that the traffic linked directly to the affiliates' sales site.

1. Is this possible/allowed?
2. Seems as if most affiliate networks require you to have a website.

The model I described in my opening paragraph is what I'm interested in doing. Please respond to the two questions above, and advise me on which affiliate network I might accomplish this model with.

Your feedback is appreciated.
1:53 pm on May 12, 2011 (gmt 0)

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merchants may not allow direct-to-merchant (DTM) ppc in their own specific terms, but i don't know of any networks that forbid it. you'll want to be careful here, often, display advertising is more branding oriented (though not always, for sure), so it's conversion rate can be lower than search, meaning your aff margins may not make it profitable. that said, there are SO many different products and services to promote, that there's no blanket "it works" or "it doesn't" here. just saying to tread lightly, ppc can get expensive fast. use the daily spend limit!

networks often do require you to have a site, and sometimes to list every site used, but there are many DTM ppc affs doing this on the search side, and their "do i need a website" situation is the same as those doing display ppc - so it's already doable.
3:16 pm on May 12, 2011 (gmt 0)

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