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Does adsense adjust to a web page over time

 2:13 am on Dec 5, 2010 (gmt 0)


We just started adsense

We operated a busy ecommerce site for auto accessories.

We also offer a forum and FAQ section.

In our forum and FAQ, adsense is not sending car related ads back on the pages.

My question is this, will adsense adjust over time when it reads the page a few times or I SOL?



 9:48 am on Dec 5, 2010 (gmt 0)

Some pages will always show off topic ads simply because of the nature of the content.

I have one page that will not display ads relevant to the site topic and a couple of other lower traffics pages that I don't put ads on because I know there are no on-topic keywords there.


 9:57 am on Dec 5, 2010 (gmt 0)

If your copy is text rich and there's enough ad inventory, adsense usually does a fantastic job of context matching.

If I were you, I'd wait for a week before making any changes.


 1:24 pm on Dec 6, 2010 (gmt 0)

adsense usually does a fantastic job of context matching.

I have found that it can give excessive weight to the wrong terms. In the OP's case a discussion about spark plugs could be swamped by ads for bath plugs. More importantly any mention of a major city is likely to have city based ads for anything from pest controllers to lap dancing clubs rather than car based ads.


 4:51 pm on Dec 6, 2010 (gmt 0)

You might take a look at section targeting.

Section Targeting [google.com]

If that doesn't work for you, you might take a look at any words or phrases that routinely appear on your pages, sort of boiler plate stuff.

Sometimes a single word can throw off targeting. For example, I had a situation where the word "agent" attracted job opportunity ads. I changed the word to "professional" and the problem was solved with no loss of meaning or understandability to the page.

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