|Recruiting Affiliates Question|
Recruiting Affiliates Question
I've finally decided to take the plunge and try to make my own product for sale. I know its a wierd product to come up with but I thought "what the hell", might as well try something strange, see if it works. Make it memorable.
I've taken a couple of months to develop the site with its contents along with all the affiliate material however there's something that I don't really understand with this vendor experience.
How do I get potential affiliates to even look at my product?
I've done all the right things, 75% commission, full affiliate tools and I'm pretty sure the site is good compared to all the rest of the competition. The basic structure of the site and even the free presentation video is inspired from a highly successful "abs" site so I'm pretty sure it'll sell. I've written a huge salespage along with huge testimonials. I've installed exit splash to capture leaving customers. I've even spent alot of time developing the bonuses to give away to buyers.
I'm a brand new vendor so I don't have email addresses of affiliates. What do you guys thing is the best way to get their attention so they'll look at my site?
So far I'm actually searching out affiliates of competitor sites and trying to "whois" their site to get an email address however that isn't going so well. I've got a feeling that my emails are being "junked" and I'm not getting through.
If there's any successful vendor out there I'd really love to hear from you and hopefully you can cast some light on this situation.
Thanks in advance for taking time to read and answer.
Sounds like you are starting in an already established market? That can make it tough right from the start. As a publisher, I don't want to waste time on a new vendor or product. I want established products that are going to convert into sales. It is a common problem any new product face. I would first work to make it successful via Adwords and marketing. Once you prove it sells, you might get more interest from affiliate marketers. You can offer 100% rev share and folks won't sell it if they are not sure anyone is buying it.
Max says it well. You're wanting to look like a real brand.
Um, have you considered BUYING some ads on one website popular within the category? (This is a great time of year; tons of available ad space.)
First, you might sell product with the ads. (Really!) But, also, you're marketing to the marketers if you're on the right sites.
And, really, you can target to a single zip code where a target publisher lives with Google or Yahoo...
Also, get some buzz in your field. Try to get bloggers and even mainstream media to write about your product.
I was the guy who picked out the ads to run on a new website last year. Wanted to be a "big deal." We wanted good looking ads to make the site look like a "player" on the web, to get people to sign up for our free service. I wanted Apple and IBM and Honda. Yeah, right, not on a new site... I didn't do it, but I know people who have put classy ads on their site just to dress it up. Got paid zip.
My point here... are your ads classy? Is the creative sharp? The graphics edgy? New semester is starting, go to your local college and get an ad class to take you on as a project.
Building affiliate program - use a network like CJ or LS. Simplest, fastest way.
Keeping affiliates - Treat them well. Pay them reasonably, no "clawbacks", reasonable cookie lifetimes, no BS.
You might want to hit up the affiliate conferences too, even if only to just walk around and see what other affiliate programs are doing.
|netmeg: You might want to hit up the affiliate conferences too, even if only to just walk around and see what other affiliate programs are doing. |
Most of those are a waste of time. The affiliate conferences mostly attracts affiliates promoting scammy offers only (get rich quick, diet pills "free trials", etc). I have been to those and never met anyone there who works with legitimate networks like CJ.
As a publisher who has used CJ, I have to say they make it tough for new products and new publishers, both. And that is to their credit.
But, it has to be dealt with. If you use CJ or not, my advice above holds. Many worthwhile publishers do have an account there, but many of them do not work it very hard.
go to Affiliate Summit, and get into the ShareASale party, you'll meet ethical folks there who will tell you what's going on. while you're there, work on finding an OPM to run your program - even if you don't hire one, you'll learn a lot by interviewing them along the way.
"I have been to those and never met anyone there who works with legitimate networks like CJ."
when we attend, we hide from people that make statements like this.
and to me (though most do agree with you), having cj as your foundation for legitimacy is hysterical.
RhinoFish, by CJ, i meant more the cost per sale model where customers purchase actual goods and services. Try looking at the offers Neverblue has, it's either get rich quick, lose 50lbs in 2 days, get muscular without working out, or get a free ipad by entering your email, you get the point.
Try positioning your business same way as everyone else does as a starting point , and make sure your offer to customers and affiliates is better than your competitors, otherwise why would they switch.
If it isn't too late to reply.
My two cents:
What might seem good to you as a vendor might be exactly the opposite to the affiliates.
While giving out high commissions is definitely a plus, do you provide anything more beyond the usual banners and perhaps videos? One of the often overlooked aspect happens to be when vendors/merchants don't provide the much needed text.
If you haven't already, try incorporating seo rich text for product introduction/educative articles with subtle marketing links. In short try to build (useful/relevant)content that you can give away to affiliates that adds value to them and at the same time gives you the much needed push to get the affiliates started to promoting you.