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|Need advice on setting up direct ad sales.|
direct ad sales
I have a popular football website that gets over 1.3 million page view and 350,000 visitors per month (in the Fall).
I currently use Adsense and Commission Junction for revenue.
Advertisers email me regularly wanting to place ads on my site. But I don't know how to respond.
I have searched through the forum and found info such as OpenX, BuySellAds, Google DFP for Small Business, etc. Anyone have any suggestions on the best way to accept direct ads?
Should I use a management system or just sell the ads directly? What are the typical rates for ads for impressions, page views, etc.?
Any held would be greatly appreciated.
One thought - If you're already using Google Adsense, then Google AdManager might be a good way to go as you can defer to Adsense to automatically fill the unscheduled ad spots.
Point them towards Google AdManager, Commission Junction, or charge them a big flat monthly fee. How "Big* this fee should match your monthly revenue from your best performer on CJ.
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