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Vouchercode sites stealing commission for traffic
originating from serps and other affiliates
marcus76




msg:4211000
 11:27 am on Oct 4, 2010 (gmt 0)

All,

I'm looking for some advice please.

Scenario:

A potential customer searches for a keyterm in google, clicks on our site, decides to purchase. Prior to purchase, they open another tab in internet explorer and search for merchants name + voucher codes. We don't currently have any active voucher codes on the voucher affiliate sites but they are a member of our programme, therefore the 'go the merchants website' is active and allows the affiliate to drop a cookie.

Here lies the issue.

The original search was from google, and now i'm paying a commission because they visited the voucher affiliate site, even though they're back without any kind of voucher because a cookie exists i'm going to need to pay the commission even though the traffic did not originate from the affiliate. This is a pretty common problem from what i've read, totally unfair on my SEO efforts and other affiliates outside of vouchercode sites.

I wanted to know what suggestions are available in getting around this. I was thinking i could choose to not track the sale for 'active sessions' on the site. A returning customer with or without a voucher which had an active session already would not track the sale.

For a customer who's come directly from the voucher sites with or without a voucher i would track the sale since the traffic has originated from the affiliate.

I'd appreciate peoples thoughts on this matter, ways in which i could implement or alternatives which may be in place now.

Kind Rgds

Marcus

 

Dinkar




msg:4211199
 7:15 pm on Oct 4, 2010 (gmt 0)

Just add a voucher code for customers coming from search engines so they won't search for merchants name + voucher codes in another IE tab.

Instead of paying commission to affiliate for direct SE traffic, give it to your customers using voucher code.

But still if you encounter similar situation then track the sale and pay affiliate commission.

RhinoFish




msg:4211607
 1:03 pm on Oct 5, 2010 (gmt 0)

The tactics and resultant outcomes here are too complex, specific consulting is needed. Suggest you hire an ethical Affiliate OPM and let them guide you.

dananos




msg:4234457
 12:58 pm on Nov 24, 2010 (gmt 0)

I think it would be worth researching voucher codes yourself, and adding a new section to your website, with SEO targeting towards MERCHANT + VOUCHER CODES

I'm sure you could outsource this also, if you think it's too much manual work.

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