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Vibrant Media - to use or not?
nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 8:15 pm on Oct 3, 2010 (gmt 0)

I was approached by Vibrant Media about placing their ads on one of our sites. Their figures showed a projected monthly income of roughly 25% of our Adsense monthly earnings.

I searched round to find any information to indicate that placing Vibrant ads on our site would reduce Adsense earnings but found none.

So I asked for a bit more from Vibrant and this is what I found:

They were willing to offer an initial three month contract to place ads on the site

Thereafter they were only willing to offer a one year contract.

I've refused unless they come up with a one month rolling contract.

The earnings sound good but I'm not willing to sign over one of my sites to an advertising contract with no real way of getting out of it.

Reasonable or unreasonable?

 

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4210797 posted 9:39 pm on Oct 3, 2010 (gmt 0)

I've just been having a very similar discussion with someone who wants to advertise on one of my sites.

Like you, I am not willing to be locked in for a year at a time. I refused to sign their contract unless they were willing to go month-by-month.

We're still talking ...

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4210797 posted 12:18 am on Oct 4, 2010 (gmt 0)

Not necessarily aimed at VM, but ad brokers with contracts that are very one sided seem to be the rule rather than the exception, at least in my experience. I read the contracts, but only have AdSense and Kontera on the site.

VM has approached me a couple times. If I recall right they assured me they could pay more than Kontera (which I run now). But the "25% of AdSense" you mentioned wouldn't get me to switch.

The last broker who contacted me had a 30 day cancellation notice going both ways, fine, uhhh... except for the little clause elsewhere in the contract that would let them cancel immediately. Yeah, that's equal.

I can live with a 30 day contract, even 90 days (prepaid only) if I serve the ads from my server so I know whats being shown and it can't be switched without my knowledge, but not a year.
.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 2:44 am on Oct 4, 2010 (gmt 0)

I don't know what your niche is but I've been running AdSense since the beginning. I also was running Kontera for years until earlier this year when I switched to Vibrant.

When you say one year contract, I'm pretty sure that just means that the contract is valid for one year. It doesn't mean you have to leave their code on your site during that time. Check out what termination clauses are there. Usually you have to give a company 30 days' notice if you're going to remove the code.

This may be as simple as a misunderstanding. I would be very surprised if the contract states that you cannot get out of the contract with X days' notice. I think it was Kontera that said I had to give them 90 days' notice but I wouldn't sign unless they changed it to 30 days' notice. Just look at the details... it sounds though that they might not have sent you an official contract for signature yet... that would be the next step, then you can clearly evaluate the terms, and negotiate as needed.

In my niche Vibrant makes more money than Kontera, considerably more. Keep looking into the issue, don't just brush it off. I have noticed also that whatever in-text ad company I go with it has very little to no impact on AdSense earnings.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 5:53 am on Oct 6, 2010 (gmt 0)

I did express some interest if the the lock-in period was reduced to one month but they were unwilling to budge.

The initial 3 months and then a year are not just the length of time the contract is valid for, it is the lock-in period. Possibly a bigger site could negotiate better terms but I couldn't.

Musicarl

10+ Year Member



 
Msg#: 4210797 posted 1:09 am on Oct 9, 2010 (gmt 0)

We used Vibrant for a while, and eventually dropped them because the earnings didn't justify the user annoyance. They were very good about service and payment, and they never did anything skethy to us.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 2:10 am on Oct 9, 2010 (gmt 0)

I've never had a payment problem with Vibrant, but I am signed up with an EFT / wire transfer so the checks don't get lost.

nomis5, what kind of traffic does your site get? I have a network of sites with lots of impressions so maybe your size/traffic is the reason for how they've treated the contract... I dunno.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 7:32 pm on Oct 9, 2010 (gmt 0)

For the site they are talking about it's 500,000+ page impressions a month. As far as I know (and I know not much) that's borderline for being accepted by Vibrant. So maybe that is the reason - I'm just borderline.

What notice do you have to give them Swanny? The contract they issued me was several pages long and it took me a lot of time to analyse it. Lots of mentions of 30 days and 90 days but still seemed very definite about a one year lock-in after the initial 3 month introductory offer.

I asked their rep about this and he said they needed to have certainty into the long term future to operate their business.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 8:27 pm on Oct 9, 2010 (gmt 0)

I don't have a "current" contract. I was with them and signed a contract a couple years ago. Then I switched to Kontera and eventually went back to Vibrant but didn't sign a new contract. So as far as I know, my terms from about 2007 are still in effect, although may not be.

500K impressions is good so I suspect that's not the issue. Aside from my two larger sites, they have no problem with me running their code on my smaller sites. Vibrant doesn't show impressions (or CPM) in their reports so I honestly don't know how many impressions I'm giving them. They just report clicks and earnings. Surely that is a deliberate move on their part! I can e-mail them and ask for a CPM report by site, but I have to initiate that.

Just out of curiosity, what is your revenue share? Is it 45%? It should be somewhere in the contract.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 6:10 am on Oct 18, 2010 (gmt 0)

After thought, advice from Swanny and a further chat with the Vibrant rep I've put the ads on one of my sites for a trial 3 months. I'll report back when I know a bit more.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 4:12 pm on Oct 18, 2010 (gmt 0)

In my niche this month I'm on track to set an earnings record with Vibrant.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 8:52 am on Nov 5, 2010 (gmt 0)

Just in case anyone looks back on this thread in the future, here's how I got on in the first couple of weeks.

For the first few days, VM earnings were minimal. Then jumped a bit for the next few days. For the last four days the earnings are respectable as far as I'm concerned. Looking to be about 16% of Adsense earnings. I think it must take a few days for the new ad system to settle in.

I agree with Swanny, the in-text ads appear to have had no affect whatsoever on Adsense earnings. Thanks for the advice Swanny.

I am also pleasantly surprised at how well the ads blend in with my pages. Not perfect of course but a lot better than I thought.

To date, a success.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 1:10 am on Nov 6, 2010 (gmt 0)

I'm glad you posted back. I also got a friend of mine to switch from Kontera to Vibrant last month and so far he is making 2 to 3 times what he was making with the other guys. Vibrant isn't as consistent IMHO but I don't have any real gripes about them.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 3:02 am on Nov 26, 2010 (gmt 0)

I have been approached too.

My worries are:

1) That users will hate it
2) How well it will work on an information site. I do not have a lot of product names, although there are some pages that refer to product types that should be lucrative
3) Whether it will add spurious links (e.g. take something that has a different meaning in context to refer to what they are advertising). I have a similar problem with adsense.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 9:43 pm on Nov 26, 2010 (gmt 0)

Here's what I have found during the last six weeks with implementing Vibrant on one of my sites. It's a cooking site which I suppose is semi-informational.

Taking the three points:

1) That users will hate it
I have implemented it and visitor views and returning visitors etc have remained constant. I see no evidence at all that visitors hate it.

2) How well it will work on an information site. I do not have a lot of product names, although there are some pages that refer to product types that should be lucrative
People visit my site for information - a recipe. No problems noticed because of that.

3) Whether it will add spurious links (e.g. take something that has a different meaning in context to refer to what they are advertising). I have a similar problem with adsense.
The links appear to be entirely relevant on the the site I am referring to. I am seriously considering on implementing Vibrtant on other sites.

Have no doubt, I very nearly rejected the idea of these ads on the site but I am very happy with the results. Not only the revenue but the unexpected lack of impact on the site's aesthetics.

Give it a go for three months, you have little to lose and potentially lots to gain. But it does take a month or so to settle down so go for the three months before coming to any conclusions.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 3:19 am on Nov 29, 2010 (gmt 0)

Thanks for the reply, it sounds encouraging. They have not offered me a trial period so far, so I am going to ask about that.

I will probably also take a look at their competitors (Infolinks and Knotera) before deciding, but from what I have read so far Vibrant seems to work best for most people.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 5:16 am on Nov 29, 2010 (gmt 0)

graeme_p, my preference is Vibrant, Kontera, and Infolinks in that order. I'd be interested to see how they perform for you.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 9:53 pm on Nov 29, 2010 (gmt 0)

I also wait to hear how things go for you. The site I have Vibrant on has now reached what is to me an astonishing Adsense / Vibrant earnings comparison:

Adsense 65%
Vibrant 35%

I've tried Adbrite, Kontera and Vibrant (plus personal affiliates) and I can rule out Adbrite (2 attempts with appalling results). Kontera were better than Adbrite but a night at the pub (I'm no alco) wiped out those earnings.

Personal affiliates - these earned an exceptional return when eventually I worked out the one which worked for me. Keep on trying to find the one which works for you.

Now to Vibrant, I was persuaded that they were worth a try and how glad I am that that I tried (Swanny, send me your address and a bottle of the best alcohol will wing it's way to you in thanks). They are a real alternative to Adsense and not only that they work well with Adsense with no observable decline in Adsense earnings.

For me, I never realistically had any alternative to Adsense. Probably there still is no real alternative. But Vibrant have provided a high earning additional earnings source to Adsense.

Sticky me if you want any real stat hard info, they have impressed me no end.

P.S. I earn my living from my websites, no other income.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 10:14 pm on Nov 29, 2010 (gmt 0)

nomis5, FYI my earnings is split 66% AdSense, 26% Vibrant, 8% everything else (Amazon, etc.). So it looks like you might be making more with Vibrant than me LOL.

Funny how you said this just this past September:
...I ignore the Adbrite, Vibrant etc schemes...


However I agree with regards to AdBrite and the other lesser ones. Chitika, InfoLinks, etc.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 9:04 am on Dec 8, 2010 (gmt 0)

I am not very impressed with the contract terms - 12 months exclusive!

Infolinks ads are terrible quality. They are all links to Ask search.

Kontera relevance is worse than Adsense, with about half the ads relevant to the industry in a broad sense, but not particularly relevant to my niche.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 10:01 am on Dec 9, 2010 (gmt 0)

Removed Infolinks, but Vibrant refuse to let me test them against Kontera. They said:

"under no circumstances will Vibrant work with Kontera on the same website"

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 6:09 pm on Dec 9, 2010 (gmt 0)

graeme_p, that's standard as far as I know. You can't run them at the same time, but you can run each one for like a month, no?

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 6:38 am on Dec 10, 2010 (gmt 0)

The saleswoman I am dealing with at Kontera is not very good at making herself clear. English is obviously not her first language and that may be part of the problem (my traffic is mostly UK, so I am dealing with someone from the Israel office!). Given that they are supposed to be on a big UK push they could hire a few people in London (they list an office there) - the guy from Vibrant is much a much better salesman.

Also why is it standard? You obviously cannot run both on the same page at the same time, but compared to how contextual ad companies work, these people are very restrictive.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 6:59 pm on Dec 10, 2010 (gmt 0)

graeme_p ask for a three month introductory contract. That's what I was eventually offered. When the three months are up I'll consider what to do. At this point it's no-brainer though, earnings are better than even their estimate.

In the end though, how are Vibrant ever going to enforce the 12 month contract if you are not happy? They understand that, they just want some confidence in your level of commitment at the beginning.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 4:01 am on Feb 1, 2011 (gmt 0)

Two weeks into a two month test period with Vibrant. Looks substantially better than Kontera so far, but very volatile.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 6:50 pm on Feb 18, 2011 (gmt 0)

Just to let you know how things went: Vibrant much better than Konera, about a third of Adsense. Not as good as nomis5 get relative to Adsense, but a pretty useful increase.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 9:26 pm on Feb 28, 2011 (gmt 0)

Great to hear that from the last two posts. Be aware though that my earnings go from 0 to twice that of Adsense in any one month. Look at it in the long term and judge from that.

Do you feel that this is a real alternative / addition to Adsense?

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4210797 posted 10:16 pm on Feb 28, 2011 (gmt 0)

They sent me the trial offer deal recently, I read the VM contract and got stuck at the automatic renewal period, 12 months at a time.

Not up for that at the moment.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 10:57 pm on Feb 28, 2011 (gmt 0)

It's a shame they have that 12-month contract because I have been VERY happy with the earnings overall.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4210797 posted 5:11 pm on Mar 6, 2011 (gmt 0)

@nomis, not an alternative, but a nice addition.

@ken_b, the trial period gives you an idea of whether its worth it. You can always pull their ads and go back to just adsense (or whatever).

This 39 message thread spans 2 pages: 39 ( [1] 2 > >
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