They've perfected the TV attack ad so the impulse to keep throwing money at such ads is probably quite strong . . plus the media buyers and "the system" probably like big bucks model.
I wonder what the future Web Attack Ads will look like?
A pop-up video? One that inserts all manner of subliminal messages . . while you stare at a series of images that the behavioral scientists and behavioral tracking systems say will hold "this viewer's" attention?
I can only imagine the image and message pairings.
For me I'm sure the image will be . . a chicken salad sandwich on toasted whole wheat with a pickle on the side. :P