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Political Ad Spending to Increase 100%
Under Served Niche?
martinibuster




msg:4191576
 7:02 pm on Aug 24, 2010 (gmt 0)

Article in Media Buyer Planner [mediabuyerplanner.com] details how political advertising is expected to grow to over four billion dollars, a 100% increase over spending in 2008.

Interestingly only 1% of that amount is going to be spent online. Seems like an area for growth.

 

Webwork




msg:4193617
 1:40 am on Aug 29, 2010 (gmt 0)

They've perfected the TV attack ad so the impulse to keep throwing money at such ads is probably quite strong . . plus the media buyers and "the system" probably like big bucks model.

I wonder what the future Web Attack Ads will look like?

A pop-up video? One that inserts all manner of subliminal messages . . while you stare at a series of images that the behavioral scientists and behavioral tracking systems say will hold "this viewer's" attention?

I can only imagine the image and message pairings.

For me I'm sure the image will be . . a chicken salad sandwich on toasted whole wheat with a pickle on the side. :P

onepointone




msg:4193657
 6:01 am on Aug 29, 2010 (gmt 0)

Please...keep 99% of the ad spend offline.

If not, get ready for an explosion of ad-blocker use and downloads...

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