|Google Ad Manager Vs OpenX|
Request assistance on selecting right technology
I am sure both GAM and OpenX are doing great on each side.
We need to manage our requests for direct advertisements on various websites which includes blogs, portal, forums, video/music sites, etc.
A technology like GAM or OpenX which can help cater requests from our direct advertisors and/or also help in getting new advertisors.
I am looking for your suggestions here.
Had a similar problem. For more than one reason, I recommend Google Ad Manager. Not a fanboy or anything, but just found it simpler and easier - plus its not a bitch to upgrade ; doesnt involve getting the hands dirty at all. while I love doing that, I also realise that its not the most productive use of my own or an employees time.
Ad Manager offers geo targeting and the icing on the cake is that you dont have to pay for hosting. OpenAds for a high traffic website does require some serious hardware.
I use AdManager also and love. I love not having to install OpenX on a server and have to manage something that's supposed to make management easier.
I am switching to DFP this week. OpenX has click reporting bug (7 impressions, 250 clicks - example), that we were never able to correct. Only happens once in a while, but sure screws up the stats.
Also I just found today that OpenX debug log file was 30MB!
Had enough. DFP looks obtuse, and hate to completely change the workflow but what can one do.
I've used both extensively, including local versions of openx on servers, and VPS and their hosted version. Here's the thing. Openx is a company that is under-resourced for what it does. Their program gets worse as they add features, support, even if you try to pay for it is non-existent, and you WILL need it at some point.
Here's a trick. Check out the official support forum and notice how many questions are NEVER answered or resolved. That says a lot. Openx is a disaster, and the issue isn't if you will have problems, but when, for either hosted or using it on your own server.
I'm not a fan of DPF/GAM either, but it does what it says it should do and it's reliable. The interface drives me nuts, but it's always available, unlike openx which decides to not work for hours, days, or for some people weeks.
So, after years of using openx, we scrapped the entire thing. Closed our VPS down, and now rely on GAM.
One note. It's only a suspicion, but it looked to me like serving adsense ads thru openx was affecting earnings negatively. It shouldn't, but it IS possible. In fact, after hundreds of thousands of impressions, we ended up having most of our adsense ads coded on page, and not sent thru server.
I'm not seeing this when serving via GAM.