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AdSense alternative ad networks?
Alternative ad networks similar to AdSense offering better income?

 10:35 am on Jun 7, 2010 (gmt 0)

We use AdSense, we love AdSense (don't we, now) and we make good money from AdSense (don't we, now!).

Notwithstanding the above undeniably true (!) statements, are you currently using any alternative ad networks, in essence AdSense clones, you find performing better than AdSense for you, income-wise?




 10:54 am on Jun 7, 2010 (gmt 0)

you find performing better than AdSense for you, income-wise?

Perform better...no, occasionally when AdSense has a hiccough I'll slot Chitika on however the EPC is considerably less. Unfortunately as a small publisher I have found there is not a lot of choice and being outside the USA even less!

I have no idea what it would require for small publishers to be taken seriously although they're quite happy to take non-USA advertisers' money!


 12:33 pm on Jun 7, 2010 (gmt 0)

@ heisje,

Shop around - there are other ad networks that are a great compliment and/or replacment to AdSense. In fact, there are so many ad networks and other opportunities I doubt you can try all of them.

Play to the long-view..


 1:00 pm on Jun 7, 2010 (gmt 0)

In this context, there always lingers the dark suspicion that G places a slight premium on sites carrying AdSense and possibly a slight penalty on sites carrying exclusively alternative ad networks. Can there be any truth to this? (now and/or in the near future?).

Play to the long-view..

I was thinking, in the long run we are all dead?



 2:16 pm on Jun 7, 2010 (gmt 0)

You have to test carefully .. including

- what CPM will other ad networks can give you
- what spots can you use them
- will you use them alongside Adsense (e.g. rotate ads from Adsense and other ad networks in a 300x250 rectangle)
- will you use them in ad spots solely dedicated to them
- will you use them only in pages where you don't use Adsense; or Adsense does not work as much

A number of things can happen. So you have to carefully observe what will happen

One possibility: If you rotate the ads from other ad networks in spots where you use Adsense, your Adsense impressions will go down. What can happen is that your Adsense revenues will decrease as income from these ad networks increase. In some cases, no net income increase.


 8:14 pm on Jun 7, 2010 (gmt 0)

Thanks, however I really meant to place a much simpler question, i.e. whether income is better by a total (and equivalent) substitution of AdSense by another, similar, network (everything else being equal).



 8:59 pm on Jun 7, 2010 (gmt 0)



 10:05 pm on Jun 7, 2010 (gmt 0)

Total substitution of Adsense by another, similar, network (everything else being equal).

First off, there's really nothing quite similar to Adsense, in our experience.

This is where eCPM will be a useful metric, so you can see how well the other ad networks do for your site.

Been with Adsense since 2003, and not a single ad network could approximate the eCPM and income we get from Adsense. eCPM of the other networks amount to only about 3-10% of what we get from Adsense, so it's no brainer for us to give priority to Adsense.

If Adsense can give us Kobe steak for lunch every day, the other ad networks can only buy us McDonald's quarter pounder each day.

But of course, your mileage may vary. The key is to look at the eCPM -- and go for the network that brings you the most eCPM and revenue


 10:29 pm on Jun 7, 2010 (gmt 0)

@netmeg - very straightforward, still, it hurts!
Sometimes, when I myself give such a straightforward reply, true but uncomfortable, some people in denial will insist on further explanation - upon which my response usually is "What part of the word ‘no’ do you not understand?"

@alika - many thanks for letting us know details of your personal experience. I fully agree eCPM is the true yardstick, and from your description seems safer to stick with AdSense for the time being. Question that comes to mind, however, is how do other equivalent ad networks survive in the marketplace while their effective eCPM is not close to that provided by AdSense? Surely, they would have been obliterated by now?



 10:47 pm on Jun 7, 2010 (gmt 0)

I've been with AdSense for 7 years now and tried a lot of other networks. They still have no real competition. Luckily they are pretty good overall.


 10:59 pm on Jun 7, 2010 (gmt 0)

BRRRR! Seems one may catch a cold out there . . . .



 1:15 am on Jun 8, 2010 (gmt 0)

It really depends on your site.

Some forum sites, which attract repeat visitors who in turn develop rapid ad blindness, are better monetized by CPM ad networks. I know of some that makes only a few dollars a day with Adsense, but earned thousands with the like of Tribal Fusion or Burst Media.

My sites just don't work with CPM ad networks because they don't attract the millions of visitors that others get. However, my sites attract an audience that are responsive to ads. They also view the ads as an additional resource to the information my sites have. Hence, Adsense works essentially well for me.

However, there are sections where Adsense really does poorly, and I removed Adsense and replaced it with other ad networks. There are also ad formats/placements that I gave to other ad networks (e.g. bottom of the articles using Chitika's mega units) while giving above the fold prime real estate to Adsense.

Like everything about Adsense - test, test and test.


 4:22 am on Jun 8, 2010 (gmt 0)

I was thinking, in the long run we are all dead?

This is true. No one leaves this life alive.


 4:23 am on Jun 8, 2010 (gmt 0)

I'm with HP.

I've had offers from Chikita etc. etc. and have never taken them up.

This is solely based upon the paucity of experience from friends who found them to be a very "junior" type AdSense.



 2:07 pm on Jun 8, 2010 (gmt 0)

MS AdCenter has started a beta program for US publishers that meet their quality standards.

With the backing of both Yahoo and MS, it should prove to be a competitive alternative to AdSense.


 2:31 pm on Jun 8, 2010 (gmt 0)

Yea well, I've been in that adCenter program for over a year, and I keep going back and testing it from time to time, and it doesn't do squat. The ads just aren't there. I am hoping once the Microhoo merger completes (some time late this year) and the Yahoo advertisers are there it will improve, but as of right now, I've given them tens of thousands of impressions and not earned a penny.

They do have some ad formatting and targeting options I really like, and if the advertisers *do* ever show up, Google will have sit up and pay attention.

But not yet.


 5:08 pm on Jun 8, 2010 (gmt 0)

MS AdCenter has started a beta program for US publishers...

Yawn. Wake me up when it is a competitor of AdSense. Remember YPN?

I'm optimistic that Yahosoft will be able to get something going in the next few years... we'll see.


 6:34 pm on Jun 8, 2010 (gmt 0)

for US publishers...

"Any man can make a mistake; only a fool keeps making the same one."
Marcus Tullius Cicero

"One definition of insanity - doing the same thing over and over again, and expecting different results."


[edited by: heisje at 6:38 pm (utc) on Jun 8, 2010]


 6:37 pm on Jun 8, 2010 (gmt 0)

Well, if you're in Scandinavia you could try looking up OpenAdExchange. Might be a good fit if you're large (huge).


 10:55 pm on Aug 16, 2010 (gmt 0)

Using other networks besides Adsense is most needed for diversification of your revenue source(S).

I have good sources for low quality and some mid quality, but nothing that will touch Adsense for premium.

Hope it helps

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