We've had great success using Commission Junction to advertise our products via publishers who post related content. We are no thinking about extending our reach to more publishers by signing up with Linkshare. Does anyone have advice on using more than one affiliate program? I am wondering if we run the risk that most publishers already belong to both and we may not be reaching into as much new territory as anticipated.
Thanks for catching that, I checked and they do not require exclusivity but after checking their publishers it seems that there is a great deal of overlap between LS and CJ. If they didn't have a sign-up fee, it would be worth the effort but not sure we can quickly recover the investment with so many duplicate publishers.
If you can afford it, why not expose your program to affiliates that might not be aware of it. Of course directly recruiting affiliates in your sector would be the most productive on getting affiliates that could help you out immediately.