I am a greenhorn with a site that should go live fairly soon, and I'm trying to figure out how to manage ad sales. Probably most of you do this yourselves; I am open to that but I also want to see rates for third-party companies that broker the transactions, so I have a few questions.
(1) I am looking for something to help me manage ads and can deliver uniques/pageviews metrics to advertisers. I know there are things like Google AdManager, but are there companies that collect $$$/account information from both parties and actually broker the transaction? If so, any names, and knowledge of percentages/fees?
(2) My niche has a rare opportunity for successful flat-rate advertising. I know this is not the most competitive strategy but it works VERY well in my niche and I might like to entice early advertisers with flat rates. Do most ad managers accommodate this or is it always CPC/CPM? (That's what I was seeing.)
(3) What has been your experience with ad managers? I read on WebmasterWorld that people found AdManager useful but prefer the human element for advice/question/pricing/etc. What to watch out for? Pros/Cons? Any anecdotes etc. are VERY welcome.
I did a little digging into trafficspaces if anyone is interested. The program seems perfect for smaller publishers(I'm in the 500K page views per month category) seeking better targeted traffic without extensive work. Unfortunately it's so new and I cannot find any references except from the founder.
Big drawback: Upon testing the waters with the free version, I saw a referral from an analtytics program based in Nigeria. They could be legit, but Nigeria scares me. The referral is probably me checking what the ads look like through my given url...but..
It also appears Alex Cole (profile) may be affiliated. Care to comment Alex?