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This guy claims publishers can set their prices, make a mint
I've never heard of such a thing, but would love to sign up!
stapel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4009090 posted 8:24 pm on Oct 18, 2009 (gmt 0)

A guy I know claims that publishers (that is, web sites displaying ads) can set their own prices, dictating to Google, Casale, Valueclick, etc, the amounts to be paid to the publisher.

I've never heard of such a thing, and I can't seem to find any documentation of this. The best I can find is the option for "de-selecting" poorer-paying campaigns, or for opting out of one advertising service in favor of another which might pay better.

Is he right? And if so, where do I sign up?

Eliz.

 

purplecape

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4009090 posted 3:01 pm on Oct 19, 2009 (gmt 0)

I don't believe it. Does he provide any backup to this claim?

stapel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4009090 posted 3:55 pm on Oct 19, 2009 (gmt 0)

Nope.

Note: This guy also claims that publishers can keep adding more and more ads, that this practice will lead to only more and more money, and that there's never a downside to splattering ever-increasing numbers of ads all over a page. And he claims that if Site A has more traffic than Site B, then Site A must necessarily make more money than Site B; if Site A doesn't, then this proves some sort of conspiracy.

I'm thinking these claims of his might not be quite correct, either.

LifeinAsia

WebmasterWorld Administrator lifeinasia us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4009090 posted 4:04 pm on Oct 19, 2009 (gmt 0)

I'm thinking HE may not be quite right...

Anyone who doesn't have any evidence to back up his claims isn't believable.

If you are a *huge* publisher with some serious leverage, then you may be able to negotiate somewhat.

purplecape

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4009090 posted 2:51 am on Oct 20, 2009 (gmt 0)

After making these claims, does he direct you to a link you can use to purchase his ebook with all the secrets of online advertising, for only $39.95?

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4009090 posted 10:01 pm on Oct 20, 2009 (gmt 0)

You can always set your own rates, they just have to be equal to or lower than what the advertisers are willing to pay.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4009090 posted 10:36 pm on Oct 20, 2009 (gmt 0)

OpenX allows you to serve ads from different ad networks and rotate ads from different networks to find which one pays the best. With OpenX you can sell advertising directly to the advertisers and have their ads replace network ads. You can download OpenX and host the ads yourself for free or use their hosted solution which is free for up to 100 million impressions. The CEO of OpenX is Tim Cadogan, a senior VP at Yahoo. Google's AdManager product has similar features.

stapel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4009090 posted 2:47 pm on Oct 21, 2009 (gmt 0)

martinibuster: I understand the concept of "daisy-chaining" and comparative sales. He's not saying that there are options for trying to find the best rate at the moment; he's claiming that I get to dictate those rates. This seems a slightly different thing.

purplecape: No, he's not trying to sell me anything. He's divorcing me, and seems to be trying to sell the court on the idea of having me pay him maintenance on the grounds that, sure, his taxable income was more than five times mine on our last joint tax return, but I could make more than him, if only I tried. Oi.

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4009090 posted 3:01 pm on Oct 21, 2009 (gmt 0)

ask the judge to take a look around here ..dont think he'll find anything that says that the bucket o' money is inevitable ..nor that any publisher gets to tell GOOG how big to make the checks ..

Demaestro

WebmasterWorld Senior Member demaestro us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4009090 posted 3:45 pm on Oct 21, 2009 (gmt 0)

Just bring a laptop to court. Login to your ad management tool and have him show you and the lawyers where you can do all these things.

purplecape

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4009090 posted 8:53 pm on Oct 21, 2009 (gmt 0)

seems to be trying to sell the court on the idea of having me pay him maintenance on the grounds that, sure, his taxable income was more than five times mine on our last joint tax return, but I could make more than him

Wow, you have my sympathy.

That's a novel theory--well, I'd talk to your lawyer, but in my (limited) experience, courts don't make decisions on the basis of speculation, but on the basis of facts. You can demonstrate your ACTUAL income for the past several years, right? Your soon-to-be-ex will have a very hard time establishing any basis at all for his theory.

Demaestro

WebmasterWorld Senior Member demaestro us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4009090 posted 9:16 pm on Oct 21, 2009 (gmt 0)

seems to be trying to sell the court on the idea of having me pay him maintenance on the grounds that, sure, his taxable income was more than five times mine on our last joint tax return, but I could make more than him

I would imagine every person who has divorced a "working" artist has tried this theory.

"Well his paintings COULD become valuable"

It doesn't even pass the straight face test.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4009090 posted 11:42 pm on Oct 21, 2009 (gmt 0)

If I'd posted that it would have been axed.

Discussing an industry standard tool like Wordpress or Dreamweaver is always within the TOS, it's fine. :) OpenX is an industry leading product, as authoritative in it's niche as Photoshop is in the photo software industry. OpenX has been discussed on WebmasterWorld many times [google.com]. ;)

...he's claiming that I get to dictate those rates.

AdManager allows you to set a rate at which you want AdSense to show ads. If AdSense can't show ads at that rate then the software will show higher paying ads instead. Here's a discussion about AdManager [webmasterworld.com] from last year on that topic.

My main long-running gripe with Adsense has been that it isn't possible to set a minimum eCPM rate for Adsense. Instead a publisher had no choice but to take the good paying ads with the bad.
However, if you decide to implement Google Ad manager as your adserver, you're now able set a minimum eCPM by assigning a "house" or "remnant" ad with a minimum CPM of whatever floor you want.

Once you've set the floor as desired, you set Adsense to compete in the realtime auction with these slots and the ads will only appear if they will earn you more than the value of the remnant or house positions.

And here's something from the OpenX website [openx.org]:

eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign's performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level.

You can dictate which ads show on your site according to how much the advertisers are offering. Of course, nobody can make an advertiser pay more than they are willing. But you CAN dictate what ads are showing based on price paid. If no one is willing to pay that amount, obviously, you can't "dictate" to an advertiser to raise their bids against their will. But you can set a floor.

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