Msg#: 3973660 posted 8:31 pm on Aug 17, 2009 (gmt 0)
Im shooting for a goal of 2% for a click through rate, although with my particular niche, I believe its possible to get double or more that rate. Would like to hear from anyone that is getting better than 2% and if your content is unique or very niche oriented.
Msg#: 3973660 posted 2:45 pm on Aug 21, 2009 (gmt 0)
It al depends on what keyword the person comes in on and what the page is selling. CTRs can be a lot higher than 2% (30% or more) if everything lines up well. It's the difference between being an affiliate and joining an ad network. As an affiliate you sell and think about the whole buying process from keyword search to purchase. When joining an ad network its more about getting tons of page views and hoping people click.
the simplest way to increase CTR: remove things from the page. give users fewer options.
if you land on a page about widgets, and there's just a few sentences and a single link-- no distracting pictures, navigation, etc-- it's very very easy to have a CTR well above 50%, sometimes above 75%.