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CPA (Cost Per Action) network vs Affiliate network?

5+ Year Member

Msg#: 3929209 posted 2:54 am on Jun 9, 2009 (gmt 0)


I've been researching online and noticing a lot of websites calling themselves a CPA (Cost Per Action) network.

Are CPA network sites the same as Affiliate network sites?

After reading what these CPA networks are and do; it sounds to me like they are just an Affiliate network site, but I'm curious why the change to "CPA networks" now?

Thank you,




5+ Year Member

Msg#: 3929209 posted 4:11 pm on Jun 9, 2009 (gmt 0)

I see them as being the same thing. However, one slight difference between the two is that a CPA network may draw traffic from a more broad source than an Affiliate network, and thus it might have slightly different terms in the affiliate agreement. I'd check the TOS to look for clear distinctions.


WebmasterWorld Administrator lifeinasia us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Msg#: 3929209 posted 4:25 pm on Jun 9, 2009 (gmt 0)

Pretty much the same thing. Perhaps they think CPA is the new buzz word and sounds more prestigious than affiliate marketing.

Also, when some people think of "affiliate marketing" then just think of a traditional commission structure when someone makes a purchase through an affiliate link. CPA is more broad, including paying for clicks, paying for leads, etc.


10+ Year Member

Msg#: 3929209 posted 7:34 pm on Jun 18, 2009 (gmt 0)

Affiliate Networks and CPA networks are very different in my mind and by definition but there are some similarities.

Affiliate Networks are like CJ, Google Affiliate Network and Linkshare. They are more PRODUCT oriented, have things like datafeeds and coupons. They also have some pay per lead merchants.

CPA networks are like Azoogle, Neverblue and Hydra. They don't typically do retail products and are more OFFER based. Free trials, rebills, zip submits, win a free ipod type of offers.

My 2 cents...

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