I am fairly new at this affiliate game, but I am a quick study. Some of the programs that I am trying to promote give me my own copy of their product's web site. Usually well put together and attractive with nice text content. The problem is that these sites are not optimized for SE, and since they are hosted by the sponsors, I don't have access to alter them. I could restructure them on my domains, but I still wouldn't have access to their style sheets and master scripts. I know that I can build my own page and link to my affiliate page, but wonder about how that will affect my customers' fickle attitudes. In other words, by adding an additional "stop" in the path, I might lose the customer. Also, it seems like such a waste to re-invent the wheel, so to speak, by creating a site that basically says the same thing as the site I am sending them to. I am thinking about redirecting, with a 301 or 410 code,to the corporate site from my optimized page without the customer ever having to see it. I haven't been in the game long enough to know if G. will slap me for that. Is it bad practice or is that the way it is done? My ear is wide open if anyone wants to talk on the subject. Thanks
Hopefully the product website will come out with an API so that you can have a lot better control over the seo and user experience with a site of your own.
I would think that if you were stuck with poor seo ability on the product websites that you would have to compensate by becoming the industry authority on the products with original product research and solid backlinks to that research.
I think it would be even more difficult to compensate by your site happening to be wildly popular since that has such a chaotic nature to it, so making it the most relevant would be a strategy I'd suggest to chase.