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A smart marketer's response to Ad Blocking
craig1972

10+ Year Member



 
Msg#: 3909955 posted 5:50 am on May 8, 2009 (gmt 0)

When your audience tells you it's not interested in something (e.g., ads) a smart marketer would heed to it. An outdated marketer will still shove it down their throat and lament it when he can't.

Look at some ideas of doing advertising at the bottom of the page on any Fast Company page for instance -
[fastcompany.com...]

Better still, consider sponsorships that don't load from an external blocked server such as DoubleClick or googlesyndication.

Even better, consider "advertorials" which embed advertiser's content into your own.

[edited by: tedster at 5:20 am (utc) on May 9, 2009]
[edit reason] moved from another location [/edit]

 

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3909955 posted 6:51 pm on May 11, 2009 (gmt 0)

Even better, consider "advertorials" which embed advertiser's content into your own.

that may be the best way to offer value to your advertisers, as it positions the sponsored links in places where a visitor is most likely to click. if it's a review, it would be almost like product placement campaigns movie shops are selling to monetize films.

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