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Chitika auditing period
What should I expect?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 3886536 posted 5:49 pm on Apr 6, 2009 (gmt 0)

Due to recent drops in AdSense CPM rates, I've been trying new advertising products. So far Chitika is out-performing all the other alternatives.

My concern is that when what is reported as 'unaudited' is audited almost 2 months from now, they might take a large chunk out of my advertising revenue.

I'd like to hear from others who are successfully using Chitika: What percentage of your ad revenue is typically lost after auditing is performed?



5+ Year Member

Msg#: 3886536 posted 6:24 pm on Apr 16, 2009 (gmt 0)

Hi dataguy,

I'm the new Director of Marketing at Chitika, and am more than happy to answer your question about auditing. The auditing process is kind of a legacy thing - it related to our eMiniMall ad units, when the shopping sites the ads linked to would perform an audit to us at the end of certain time periods and accept/reject certain types of clicks. Since the launch of ChitikaŠPremium, the auditing system is really not much to think about - our Director of Client Services Ryan Travis wrote up a blog post about it: [chitika.com...]

Generally, you should see less than a 1% change in your revenues due to auditing, if that. If there's a change any bigger than that, please get in touch directly

Dan Ruby

[edited by: tedster at 1:26 am (utc) on April 21, 2009]


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3886536 posted 10:39 pm on Apr 19, 2009 (gmt 0)

Thanks Dan, this completely answers my question. Now I just need to wait the 2 months to get paid and I'll have a good feel for your system.


10+ Year Member

Msg#: 3886536 posted 12:54 am on Jun 19, 2009 (gmt 0)

I saw a cut of 83% in revenue over October 2005. My worst day saw 253 clicks turn into just 18.


[edited by: jatar_k at 1:04 pm (utc) on June 19, 2009]


5+ Year Member

Msg#: 3886536 posted 7:43 pm on Jun 19, 2009 (gmt 0)


Yeah, while I wasn't at Chitika in '05, I heard some tales of horror from the auditing system. As I understand it, that was the early days of eMiniMalls, and a good deal of our advertisers decided that a huge chunk of the clicks we got for them were unusable.

I can tell you that the auditing system is pretty much a legacy from '05/'06 and the eMiniMalls era - since we launched Chitika ¦ Premium, since we control what subset of traffic the ads are shown to, auditing is not really something to worry about.

I do apologize for the bad experience four years ago. We've evolved quite a bit as a company in that time, and every time we make a change - minor or drastic - in the way we work or the way our ads show, it's to improve the lives of our affiliated publishers and advertisers.


Dan Ruby
Chitika Director of Marketing

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