Msg#: 3836696 posted 6:28 pm on Jan 28, 2009 (gmt 0)
So far I have only used Google Adsense and affiliate programs to monetize my websites. I was contacted recently by a company wanting a direct advertising deal on a website I run. This site receives around 130,000 uniques/month according to Awstats. The EPC via Adsense is pretty low resulting in monthly income of about $300.
I don't really know how to approach this:
Do I ask for a certain amount myself or should I provide some stats and wait for this advertiser to make me an offer?
What amount should I go for? Would it be reasonable to agree on double the amount I make via Adsense?
Do I charge them in advance?
What advertising model do you recommend and why (PPC, Pay per 1000 impressions, fixed amount..)?
Msg#: 3836696 posted 7:47 am on Jan 29, 2009 (gmt 0)
It really depends on what your site is about, but seeing as how your adsense is so low, it's not a high dollar area. BTW how many impressions per month does adsense say you get as awstats stats tend to show on the high side of hits, traffic etc, so adsense impressions should give you a reasonable guesstimate as to your total page views per month.
You can see what others in your niche charge, or throw out a number and see if they take you up on it. If they do, you're probably too low and if they don't, ask them what's fair for them and go from there. You can always fine tune month by month to come to the right figure for both parties.
Msg#: 3836696 posted 10:09 am on Jan 29, 2009 (gmt 0)
Thanks for your reply. I also use AXS - a basic on page tracking software that seems pretty good at counting unique visitors and pageviews. AXS does report around 5-10% less visitors than Awstats - not such a big difference. And Google Adsense is somewhere in between.