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anyone try those ad optimization services?
rfung

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3800313 posted 9:53 pm on Dec 2, 2008 (gmt 0)

and, do they work?

They all help you improve the ROi on your ad space?

[edited by: eljefe3 at 4:34 am (utc) on Dec. 6, 2008]

 

tonynoriega

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3800313 posted 4:17 pm on Dec 3, 2008 (gmt 0)

Well im sure they could definetly drive traffic to your site, but then its on you to hold the customers and get the conversion.

im wondering if they add content to your landing page as well, or if they stop at the ad design...

it would be interesting to see stats on actual conversions... not just the clicks they generate to the site, wich can be an easy claim with a flashy ad, but how many people actually convert.

Leighton James

5+ Year Member



 
Msg#: 3800313 posted 9:53 pm on Dec 5, 2008 (gmt 0)

I use Pubmatic and it works well for me.

jhood

10+ Year Member



 
Msg#: 3800313 posted 4:36 pm on Dec 17, 2008 (gmt 0)

Leighton, it would be interesting to learn a little more about how PubMatic has worked out for you. Could you share a few more details?

adexchanger

5+ Year Member



 
Msg#: 3800313 posted 5:16 pm on Feb 22, 2009 (gmt 0)

I realize this thread is a bit old.. but I think a discussion would be interesting on yield companies. Not all publishers seem to understand that this is a growing way to make the most out of your inventory - particularly for larger sites where CPM inventory is an important slice of the revenue pie.

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