| AOL To Launch BidPlace Ad Exchange
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engine
msg:3750620 | 5:46 pm on Sep 23, 2008 (gmt 0) |
AOL To Launch BidPlace [news.cnet.com] Ad Exchange | As part of Advertising Week in New York, AOL's Platform-A ad service has unveiled BidPlace, an ad exchange that will launch in the first half of next year. In an ad exchange, advertisers place bids on pieces of inventory, and the highest bidder wins. It's the premise behind companies such as Right Media, which Yahoo acquired in 2007 after initially investing in it.
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KFish
msg:3750976 | 5:09 am on Sep 24, 2008 (gmt 0) |
Great news! >>pieces of inventory What does it mean? Is it just like AdWords, where anyone can place an Ad for anything under the sun? Or there are some conditions? [edited by: KFish at 5:10 am (utc) on Sep. 24, 2008]
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eljefe3
msg:3750990 | 6:35 am on Sep 24, 2008 (gmt 0) |
To paraphrase, You bid to have ads on AOL sites as well as it's partner sites and other sites that use their network.
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