perhaps this is not the best forum... but...
me and a couple of friend are considering to open an adnetwork in souther europe, just for a couple of specific industries.
I would like to know more about a correct relationship that a network should have with its publishers. I was wondering if:
- do I need to create a formal contract with every publisher, or just "here there is your js code" (TradeDoubler style :) )
- what are the biggest problems that a network can face with its publishers?
- how to retain best publishers, and how to monitore them?
- any other suggestion that could help....
on commercial side, for this stage of the development we are pretty much sorted... we have already some potential clients, we just need to set the network of publishers up.
I would also need Nielsen NetRatings, but the price proposed is far too high. Do anyone know a valid alternative to start up? Will Alexa be ok?