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In-Test Advertising - Kontera vs. Vibrant
Which is better - Kontera or Vibrant?

 9:43 pm on May 28, 2008 (gmt 0)

I have used both Vibrant's intelliTXT and Kontera's in-text ads and would like to say that one or the other is the clear winner ... but can't.

I find they both pay pretty well, better than anything other than AdSense and, surprisingly, they generate very few reader complaints.

Anyone have any brilliant insights into which is preferable?



 10:31 pm on Jul 2, 2008 (gmt 0)

I haven't tried Vibrant. Actually I just signed an agreement with Kontera not to use any competing products.

I just wanted to state along with the above post that even though as a webmaster I think in-text ads look spammy, my users act like it doesn't bother them at all.

I have tried many ad products and Kontera by far pays better than any of them, other than AdSense of course.


 6:21 pm on Jul 3, 2008 (gmt 0)


I have used both for years.

Most of the time Vibrant makes up to ten times what Kontera does. Especially if you have UK traffic. Though lately they have had issues with North American inventory, though for us still more than what Kontera does even stateside.

I switched Kontera back on for a few days when Vibrant's US inventory went down and was a bit shocked by how little they were paying...having been one of their first users.

However, it will depend on the deal you have with the company and your topic.

Both are certainly sound companies to deal with, good people I think.

The best thing is they are not in competion with other ads for space so can be used as well as...if you desire.

A bit off-topic...Vibrant also do Smart Ads in the UK, trad graphical ads with high CPM. I think our are min of 4 or something. Plus they have something else coming out soon I hear.

[edited by: FattyB at 6:26 pm (utc) on July 3, 2008]


 6:56 am on Jul 4, 2008 (gmt 0)

Vibrant by far. I am also testing out on alternative pages both echotopic and contextualmarketplace. Each seem strong in different countries. Last time I tried kontera, I earn like a penny a click. Not very good.


 5:36 pm on Jul 10, 2008 (gmt 0)

I'm not with Vibrant yet... but for me, Kontera are by far better performing than anything else, including Amazon and anything else I've tried... the only thing that performs better is the private label agreement I have with an Asian social networking website, whiich is a perfect match for my audience.


 8:04 pm on Jul 13, 2008 (gmt 0)

What makes Vibrant better? More advertiser inventory, or do they generally pay more to publishers?

We've just setup Kontera on our site and while the income hasn't been high for the first few days it's definitely not "bad."


 6:39 pm on Jul 15, 2008 (gmt 0)


I am not sure but in last year average our main site would make at least 4 times (ten times sometimes if one was bad and other good) as much with Vibrant.

Kontera were quite stunned when I told them how much we made per day with Vibrant and could not match it, depsite wanting our business back etc.

However, that may not hold depending on topic, traffic location and the specific deal you have with them.

I would recommend trying both, though as I say Vibrant are not so hot for USA at the moment...though that may change and may still outdo Kontera anyway.

[edited by: FattyB at 6:40 pm (utc) on July 15, 2008]


 6:32 pm on Jul 16, 2008 (gmt 0)

Thanks for the info, FattyB.


 4:20 am on Jul 18, 2008 (gmt 0)

So far Kontera's CPM has been pretty dismal, averaging $0.29 and an average click value of 8 cents.

The loading of pages is slightly slowed, and some users have raised a few concerns. Unless they can pick up our CPM significantly above the current CPM we might have to jump ship on this one.


 4:56 pm on Jul 18, 2008 (gmt 0)

Well on our general news and entertainment site for Vibrant it is about 20 pence, what is that...around 39 cents? With our tech site it is about 52 cents. CPM about $0.60-$1.

But as I say things have been grim for about 3 months regards inventory so our revenue is actually down about 5 times the previous 18 month average.


 8:22 pm on Jul 22, 2008 (gmt 0)

Kontera's CPM is now pretty weak, not even hitting $0.20.


 2:47 am on Jul 25, 2008 (gmt 0)

Wow, I've only been with Kontera for about two months, but my average CPM so far is $4.35, and this is from web pages which already have AdSense ads. I wonder why there is such a disparity?


 6:04 pm on Jul 25, 2008 (gmt 0)

It could have something to do with the amount of advertisers they've been able to target directly at a site. As time goes on they might begin to accumulate advertisers who target a specific site.


 10:41 am on Jul 29, 2008 (gmt 0)

Does anyone have any experience with miva inline ads? Or are Kontera and Vibrant streaks ahead?

kamikaze Optimizer

 7:12 pm on Aug 20, 2008 (gmt 0)

dataguy: Sorry for the late reply... I was wondering if you could describe the nature of your site that makes you $4.00+ CPM with Kontera.

Mine is a general news/resource type of site and I have just implemented the Kontera code.

My guess is that "gadget reviews" type of sites may do well with Kontera.

I thank you in advance.


 5:54 pm on Aug 22, 2008 (gmt 0)

My site is a writers' community with articles across over 400 categories, so I would think it is a good general mix.

I actually got to speak with a VP at Kontera a few days ago... he told me that the sites which perform best are generally how-to, tech, product review and make-money types of sites.


 5:54 pm on Aug 22, 2008 (gmt 0)

My site is a writers' community with articles across over 400 categories, so I would think it is a good general mix.

I actually got to speak with a VP at Kontera a few days ago... he told me that the sites which perform best are generally how-to, tech, product review and make-money types of sites.

kamikaze Optimizer

 9:01 pm on Aug 22, 2008 (gmt 0)

Thanks dataguy. I have the very same type of site, with less categories.

I am seeing an ecpm of only .35; however I understand that Kontera has an optimization period of about 10 days, so I will wait it out.

Looks like you got all the good inventory. :)


 9:48 pm on Aug 22, 2008 (gmt 0)

I think the lowest I've seen is about $2.00 CPM, but I've heard of others with such wild swings which make me think they have some sort of manual smart-pricing (does that make it dumb-pricing?) or possibly special treatment of certain accounts. We send them about 15,000 impressions daily which appear alongside text-heavy content, viewed by mostly organic search visitors.

kamikaze Optimizer

 10:51 pm on Aug 22, 2008 (gmt 0)

I am sending them 300,000 daily with heavy content. I would love to have your ecpm.


 1:00 am on Aug 24, 2008 (gmt 0)

We're running Kontera ads on a portion of our site, and the eCPM is in the high teens. Pretty miserable for 40,000 impressions a day.

Before we signed up the rep assured us we would be seeing much, much more, but alas, what the rep claims and what actually happens is oftentimes night and day.

kamikaze Optimizer

 5:25 am on Aug 24, 2008 (gmt 0)

For dataguy and CentennialEmpire:

Can I ask what other ad units you are running that may or may not offset your ecpm? Are you also doing AdSense, banners...? Or just Kontera?


 7:55 pm on Aug 28, 2008 (gmt 0)


I run both Adsense and banners.

However, I think it is just down to inventory and content. Plus Kontera must charge less than Vibrant to advertisers, I think anyway.

But I run an online newspaper type site, not tried Kontera on our Tech site...might do that actually and see how it compared with Vibrant.

I do keep an open mind though, they mail me an offer recently that was interesting. In fact I think we are one of their first sites...number 50 odd or so. But you have to follow the money and even at an all time low, for us, that is still with Vibrant.

Oh, you might try changing the link colour and monitor CTR, easy to forget CTR with these type of ads.

Someone asked about Miva....not heard much about them personally.

[edited by: FattyB at 8:03 pm (utc) on Aug. 28, 2008]


 8:03 pm on Aug 28, 2008 (gmt 0)

Can I ask what other ad units you are running that may or may not offset your ecpm? Are you also doing AdSense, banners...? Or just Kontera?

We're running Kontera with AdSense. The presence of Kontera ads reduced our AdSense CPM slightly, but not nearly as much as what we're making from Kontera.


 12:41 pm on Sep 23, 2008 (gmt 0)

I wouldn't recommend using Kontera. They don't like to pay to those leaving to their competitors.

kamikaze Optimizer

 7:56 am on Oct 6, 2008 (gmt 0)

I can say that we are happy with Kontera, it is a nice fit to our content site; which is important... Kontera works with content.

kamikaze Optimizer

 3:24 am on Dec 16, 2008 (gmt 0)

They don't like to pay to those leaving to their competitors.

This is true.


 5:08 am on Dec 16, 2008 (gmt 0)

I've used both for over a year and Kontera performs better and pays more. Vibrant was "all talk" about 6 months ago, made a promise about some big advertisers and big money and it all fell through, they wasted my time. Kontera has been good to me this year, no complaints with them.

That's my experience anyway.


 11:19 pm on Dec 17, 2008 (gmt 0)

Hi Guys

I'm new here and must admit that I have a vested interest in advertising systems - I'm CTO of an online video production & streaming company (not spotrunner but similar).

I'm wondering if any of the members here have experience of these types of systems, and could provide any insight or ideas which might improve such services.

Of course I'd love you to tell me CPM's for any of them in line with this thread but shouldn't really ask!

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