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Direct Advertising vs. Link Selling
dirkji

10+ Year Member



 
Msg#: 3650877 posted 2:36 pm on May 15, 2008 (gmt 0)

Google doesn't like link selling and punishes sites who do.

What's the difference between selling advertising space on your website (banners and text ads) and selling links?

 

PPC_Chris

5+ Year Member



 
Msg#: 3650877 posted 3:26 pm on May 15, 2008 (gmt 0)

Advertising is selling actual traffic (or impressions that could turn into traffic) while link selling is selling "link juice" trying to manipulate Google's organic listings.

dirkji

10+ Year Member



 
Msg#: 3650877 posted 3:41 pm on May 15, 2008 (gmt 0)

And how does Google tell the difference?

PPC_Chris

5+ Year Member



 
Msg#: 3650877 posted 2:11 pm on May 16, 2008 (gmt 0)

I'm not entirely sure... certainly all ads that use no-follow will not give any link weight. People can report paid links to Google. Also Google could be identifying ads by many factors including: manual reviews, position on page, text near links/images (ex. - "sponsored results"), etc.

dirkji

10+ Year Member



 
Msg#: 3650877 posted 11:00 am on Jun 2, 2008 (gmt 0)

Anyone else?

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