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Getting Started with OpenX and CJ
Looking for some blogs or guides
CopperMint




msg:3624987
 10:39 pm on Apr 11, 2008 (gmt 0)

I have OpenX up and running, and I've been doing Adsense for a year now. I decided to expand into CJ. Can anyone point me to a blog or user guide for affiliate marketing that gets into the actual nuts and bolts of it, like:

In CJ what about:

_ Encrypt Link? (pros and cons)

_ Hide tracking code in link?

_ What's the SID?

_ Javascript or HTML?

Redirects

_ What's the reason for redirects? SEO?

_ What kind of redirect should I use?

_ Does the merchant get all my keywords in the referrer field?

Testing

_ is there some way to test that purchases are getting tracked?

I couldn't find any good resources in the CJ help (not to mention their ridiculous half-window help screen) in the hour or so I looked around.

Who's got some advice?

Thanks

.

 

ibQuixote




msg:3625008
 11:12 pm on Apr 11, 2008 (gmt 0)

Im not sure what OpenX does, but it sounds like some sort of ad management software? Does it allow you to connect with Web Services platforms?

I cant answer all your questions very well, but maybe I can a least confuse things a bit more :-)

_ Encrypt Link? (pros and cons) (I cant think of any cons, but the pro's are keeping things neat and making it more difficult for prying eyes.

_ Hide tracking code in link? (Same as the above really.)

_ What's the SID? (Shopper ID, allows you to pass a variable to CJ who will pass back transaction information back to you pertaing to that ID.)

_ Javascript or HTML? (I'd do Javascript if you can, but I hear many databases have problems with Javascript. There was a big stink about CJ pushing JavaScript on publishers a couple of years ago, but now its optional. I think you may find longer image download times with Javascript too, but Im told its the way the ad business is going.)

Redirects

_ What's the reason for redirects? SEO? (Reason is CJ cant track using first party cookies without redirecting through their own servers. In short they cant track without redirects)

_ What kind of redirect should I use? (Are there mutliple kinds?)

_ Does the merchant get all my keywords in the referrer field? (I think CJ can see your key words, but I dont think the merchant can.

Testing

_ is there some way to test that purchases are getting tracked? (Yes, do a test purchase and see if it was tracked :-)

CopperMint




msg:3625024
 11:49 pm on Apr 11, 2008 (gmt 0)

OpenX is an ad server. You create a zone on your webpage and then just put the ads into OpenX. Google Ad Manager does a similar thing.

SID -- so, I CAN populate it if I want some extra tracking info, but leaving it blank is fine?

Javascript/HTML -- the thing is, Javascript seems to take a long time to load, and a small percentage of visitors turn it off. Spider and bots can't see it, so I guess that's good, though.

Redirects -- well, I'm not sure. I can just send the vistor to the merchant, but a lot of aff links I see go to an intermediate page that redirects to the merchant. Why do they do this? There are several redirect methods that I'm aware of -- javascript, jump links, 302, 301, htaccess are some types I've seen. I'm not sure why though.

Testing -- I just don't want to send the merchant hundreds of clicks and find out I didn't set something right, and I'm not getting any conversion credits.

thanks for reply

.

leadegroot




msg:3626290
 10:20 am on Apr 14, 2008 (gmt 0)

a lot of aff links I see go to an intermediate page that redirects to the merchant. Why do they do this?

Well, off the top of my head I can think of 2 reasons
1. to stop the link juice passing to the affiliate program - although you could just do it with a nofollow
2. to limit people taking off the tracking so you (are more likely to) get paid.

oh, and 3 - to make it tidier. If you stop selling widgets through program A and move to program B, you don't have to change all your pages, only the redirect pages :)

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