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Which ad providers should I test?
for educational site - 2.5m page views monthly
dangerman




msg:3590957
 4:37 pm on Mar 4, 2008 (gmt 0)

Wondering if anyone might offer me some suggestions on who would be the best ad networks to contact.

I run an educational site on my server, and the ongoing deal I have with the content maintainers for my work on it is that I get to have full control of the left hand side (about 160 px) of every page on the site - there's a couple of thousand pages.

The site gets 2m - 2.5million page views a month, from 1m unique visits.

Geo traffic split is 50% US, 33% UK 5% Canada, 4% Aus, rest split amongst other English speaking countries ie NZ and Ireland.

Predominant age range is 14 - 18

Curently just running a couple of Adsense strips, bringing in a page eCPM of around $1.40

Obviously the young age group rules out some of the more lucrative advertisers. As the traffic is split mainly between UK and US, would need a network able to do dynamic geo targeting.

Anyone know who might pay $2 per 1000 or more?

 

aish1108




msg:3591024
 5:29 pm on Mar 4, 2008 (gmt 0)

$1.40 is pretty damn good for that age group. I run a poetry site with visitors who are 75% teens and they don't click on anything. If you can find something they are intrested in, please let me know, because I've found the only thing that brings in revenue is getting paid CPM by ValueClick-Fastclick, CasaleMedia and Tribal Fusion

dangerman




msg:3591757
 10:44 am on Mar 5, 2008 (gmt 0)

I suppose $1.40 isn't too bad, though that is for the entire left hand side of the site. Might look at trialling Tribal Fusion (if we get accepted) or equivalent underneath the Adsense.

purplecape




msg:3592034
 4:35 pm on Mar 5, 2008 (gmt 0)

AdSense is also good for you since you have a global audience.

Question: Have you tried Adsense Adlinks? They don't work for everyone, but for the sites they work for, they work very well. Give an Adlink a good long trial run in a defined section of your site--it seems to me that it can take a while for the program to figure out the best phrases to show.

dangerman




msg:3592041
 4:43 pm on Mar 5, 2008 (gmt 0)

Thanks purplecape, we did try Adlinks, but it was quite a while ago.

But you got me thinking I should do another trial in the place of the Google banner ad which is currently under the main adwords, but only producing eCPM of $0.25

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