Msg#: 3575803 posted 3:03 pm on Feb 15, 2008 (gmt 0)
Our business is at a crossroads. We have done very well with organic search positions, and do get lots of traffic. The business is very competitve. We are considering leveraging the organic search positions with a competitor who has greater selections and better pricing by using their affliate feeds on our site.
We would convert from retail to affliate. There is some sense in considering this. The conversion rate is greater at the competitor site and it would remove major site maintenance on our side.
We do not know anything about affliate marketing. What are the downsides to doing this. Will we loose our organic positions if we do this. Will the search engines punish us when the purchasing link goes to another site. Is there a way to get an affliate feed and not loose organic positions.
Msg#: 3575803 posted 3:11 pm on Feb 15, 2008 (gmt 0)
If at all possible, find a way to have your competitor's cart on your site and keep the checkout there. Keep the brand, keep it working, and keep it on site.
Consider also the value of your site as it is financially. Moving to affiliate is a big risk, and you might be as well to find an appropriate buyer for your established retail operation, and reinvest some of the funds in starting afresh on the affiliate promotion system.
Msg#: 3575803 posted 6:54 am on Feb 18, 2008 (gmt 0)
Is this just a wish or are there affliate programs out there that ...
That's something you need to sort out with the other company directly. As you have a good reason (established traffic, brand, etc.) and provided their technical team know which way is up, there's a good chance you will get help to do that.
One solution I've used in the past where full integration has not been possible is to talk to their tech guys about a way to have the 'add to cart' button on the affiliate site actually 'add to cart' on the real site and either return to the affiliate site until going back again for 'checkout' (at which point the cart is indeed filled as requested) or just stay at the main site but be on the checkout/basket page with the item added.