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AOL buys affiliate firm Buy.at
jcoronella

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3566942 posted 6:28 pm on Feb 5, 2008 (gmt 0)

Time Warner Inc's AOL said on Tuesday it has purchased buy.at, an online affiliate marketing network, as part of a strategy to bolster its Internet advertising operations.

[uk.reuters.com...]

Good job guys!

 

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3566942 posted 6:46 pm on Feb 5, 2008 (gmt 0)

Interesting. Congratulations to all at buy.at. I wonder how much AOL paid for them?

jcoronella

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3566942 posted 8:07 pm on Feb 5, 2008 (gmt 0)

I saw rumors of a 9 figure USD price tag (8 figure GBP), I'm sure others here know for sure -- Malcom [webmasterworld.com]? Shak [webmasterworld.com]? ;)

Buy.at recently purchased Lightstate, a company started by a LONG time member: Shak [webmasterworld.com].

[webmasterworld.com...]

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3566942 posted 8:44 pm on Feb 5, 2008 (gmt 0)

Thought I heard my name being called :)

Just goes to show, work hard enough, build a good product, look after your customers and the rewards are there.

It's been a great experience and I am sure now that buy.at is part of AOL/Advertisng.com , they are an even stronger force.

As for me, I am off to celebrate with a Pizza followed by a nice cup of Tea

Laterrrrrrrrrrrrrrr

Shak

[edited by: Shak at 8:45 pm (utc) on Feb. 5, 2008]

eljefe3

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 3566942 posted 2:42 am on Feb 6, 2008 (gmt 0)

Congrats to all.

Joseph Morin

10+ Year Member



 
Msg#: 3566942 posted 8:18 am on Feb 6, 2008 (gmt 0)

Congrats guys - Shak fill me in when I see you in a couple of weeks. ;)

Receptional

WebmasterWorld Administrator receptional us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3566942 posted 9:27 am on Feb 6, 2008 (gmt 0)

Well done guys! The real congratulations goes to the COO, Steve imho. Sure - everyone at Buy.At built a reputable business, but Steve built the original business and had the foresight to give up significant control to get the big guns in - first investment and now the sale.

For anyone old enough to rememebr the first Cittie of Yorke, I seem to remember a bunch of guys arriving back from Austria or wherever, having had to go out to get a .at domain name for some hairbrained online business! :)

Congratulations all.

ronin

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3566942 posted 11:03 am on Feb 6, 2008 (gmt 0)

Well done to everyone involved.

Can someone please explain to me, because I'm a bit dim and I don't understand how big business works - what actually changes now that AOL owns buy.at instead of [whoever owned buy.at before]?

Also, now we come to it, who did own buy.at before? The workers? Or someone else?

Also, I'll accept that it is, but why is it an achievement for the people at a company like buy.at when such a company is bought by a company like AOL? What difference does it make who owns the company if the workers don't own it? And... if the workers did own it, haven't they now lost their company in exchange for some cash?

Apologies in advance for the collossally naive questions but I only studied historical linguistics at university, not finance and economics.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3566942 posted 11:20 am on Feb 6, 2008 (gmt 0)

what actually changes now that AOL owns buy.at instead of [whoever owned buy.at before]?

Hopefully very little as I see buy.at as a well run affiliate network. AOL will put more money into the business for expansion.

Also, now we come to it, who did own buy.at before? The workers? Or someone else?

I think that buy.at was privately owned. The founders, workers and venture capitalists (VCs) could all own differing amounts of shares in the business.

Also, I'll accept that it is, but why is it an achievement for the people at a company like buy.at when such a company is bought by a company like AOL?

If they have shares in the company then they could be worth a substantial amount. One receptionist at a London search agency was given 100k when the company was bought out by the management.

What difference does it make who owns the company if the workers don't own it? And... if the workers did own it, haven't they now lost their company in exchange for some cash?

The cash amounts could be substantial, but work practices may change to fit in with AOL/Advertising.com

jcoronella

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3566942 posted 2:28 pm on Feb 6, 2008 (gmt 0)

Forget about Microhoo, Google should look out for AOL now that they have Shak, JP, and the whole Buy.at team on board.

GoogleGuy

WebmasterWorld Senior Member googleguy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3566942 posted 11:35 pm on Feb 8, 2008 (gmt 0)

Wow, sounds like congrats are in order! Way to go!

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